Dynamization of the sales team, introducing innovation and new tools. Review of the existing strategic plan through a collaborative process that incorporates external experts, going from a reactive to proactive model. Design of a development and growth plan with the objective of capitalizing on the existing experience, scaling it, expanding it and exporting it to new local or emerging markets. Creation of a structured innovation mechanism that allows the organization of existing internal innovation, collaboration with external actors and the development of disruptive innovation.

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