Why us?

Traits that make us unique and highly competitive.

We are a BOUTIQUE

Direct, close and obsessed with your satisfaction.

We are not consultants, we are ENTREPRENEURS

Forget consultants who have never worked in a company. We have already lived it, we have empathy.

Som PROFESSORS, escriptors, ponents

The others work with our students. We set trends, with our own methodology and state-of-the-art techniques.

TRANSVERSAL Vision

Bringing best practices from other sectors.

RESULTS oriented, LEARN BY DOING

Impact and high efficiency.

We also EXECUTE

We get wet with you, day by day, side by side.

International Scope

Offices in Barcelona, Madrid, Casablanca (Africa), Miami (Americas) and Riyadh (Saudi Arabia).

Network of CONTACTS

Individuals, companies and institutions. LinkedIn +8000.

LinkedIn

+20,000 direct contacts

Team

Whoever tries, wants more

Our human resources are everything. We form a team of more than 50 specialists with diverse professional backgrounds in multiple specialties and sectors, most of them trained in prestigious business schools. We are prepared to be one of your team. Together we will turn your opportunities into great successes.

Joan Riera
Co-Founder & CEO
“The secret is the team. To surround ourselves with the best, has proved to be the key to our success. Anyone who can surpass us in something is welcome to join”
Joan Riera is an Innovator, Advisor, Professor, Investor, Writer and Speaker, known for his unparalleled connection with people, his fierce passion, and his obsession to find entrepreneurial ways to drive positive change in the world. Joan has over 20 years of business success in the corporate world and then as an eight-time entrepreneur. Joan has been honored to participate in more than 400 projects and help over 50.000 executives from more than 60 countries transform and energize their lives and their organizations. To accomplish this mission, he founded Active Development in 2010, a consulting firm that offers specialized advisory in growth management, innovation, corporate entrepreneurship and sales. He is currently leading the company and participating in different projects in the field. He is a prolific thought leader and author, regularly expressing his views on business issues in public speeches, television appearances, and top publications. Joan is internationally recognized as a leading expert for Corporate Entrepreneurship. His latest book, Impulso, offers an accessible methodology to deploy intrapreneurship in the organizations. As a supporter of socially conscious ventures, Joan is proud to have designed and executed different programs for governments, institutions, foundations and NGOs, such as entrepreneurship camps for young gifted entrepreneurs or an incubator / accelerator for disabled entrepreneurs.
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Jordi Riera
Manager Miami Office
“The worst execution is the one that is not done”
Jordi leads Active Development for the USA. He has more than 10 years of experience in Marketing and Sales in the USA and in multinational companies in various countries. He also has experience in Business Development in Asia, New Zealand and Australia. His training includes the BA Honors International Business at the University of Westminster (London, UK) and also programs at the London School of Economics and the Business Institute.
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Ximena Martínez
HR Director & Talent Manager · Psychologist-Coach · Certified in ADA Assessment
Being innovative is breaking the limits that you impose on your mind, it is finding the best version of yourself to open new possibilities in your environment.
Specialist in Talent Management, People Development, Selection and High Performance Teams. Graduate in Psychology from the Universidad del Desarrollo in Santiago de Chile. Certified in international assessment tools, as well as in coaching by the Rafael Echevarría school. His teaching and research activity focuses on the evaluation of the person, new talent development techniques and Human Resources management. She is an active speaker in corporate entrepreneurship and talent management forums. He has developed his career in the field of clinical, organizational and business psychology. With more than 10 years of experience in HR Management and Direction. The case of Vodafone stands out, where it assumed responsibility for managing people in the field of distribution, creating and developing high-performance commercial teams in highly competitive environments with complex sales processes.
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Paula Ome
HR Business Partner
"An organization’s true potential begins when every person is able to develop their own."

Psychologist specialized in Human Resources and Talent Management, with experience in the development and support of individuals and teams. Her career has been particularly focused on fostering professional growth, identifying and developing talent, and designing initiatives that support people’s development within organizations.

She has experience in recruitment and assessment processes, competency-based interviews, onboarding, and the planning and coordination of learning and professional development programs. She has also been involved in talent initiatives, the management of learning and recruitment platforms, and supporting people throughout their professional journey.

Her profile combines a strategic perspective on Human Resources with a strong people-oriented approach, focusing on growth, well-being and capability development, as well as on creating environments that enable people to evolve and contribute more effectively within the organization.

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Chris Salazar
Corporate Services & Business Enablement
“You have to look at things from above.” A simple way to remember that perspective helps us understand the bigger picture.

A professional with a strong international track record in management, operations, and business development, combining experience across both public and private organisations with a clear focus on growth and business transformation.

A specialist in Business Administration, he holds a Master’s Degree in Internationalisation from the University of Barcelona and an MBA from EAE Business School, with a dual qualification from IL3-University of Barcelona. Throughout his career, he has led Operations and Sales teams and departments, while also taking on responsibilities in management control, data analysis, consulting, and business development. This breadth of experience has enabled him to build an interdisciplinary and cross-functional profile, with the ability to connect strategy, people, processes, and execution.

At Active Development, he leads the Corporate Services & Business Enablement area, bringing a holistic view of the organisation and focusing on strengthening operational efficiency, facilitating coordination across different areas, and contributing to the development of new business opportunities. His analytical mindset, versatility, and results-oriented approach enable him to tackle a wide range of challenges while maintaining a clear understanding of how each element contributes to the performance of the organisation as a whole.

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Toni Alés
Senior Consultant
“Transformation only makes sense when technology, business and people move in the same direction.”

Toni brings to Active Development more than 35 years of experience leading transformation, innovation and business development initiatives, with a career spanning major multinational corporations as well as entrepreneurial and consulting environments. He has developed part of his career at companies including IBM, Sanyo and Schneider Electric, giving him a highly practical understanding of how organizations evolve, compete and adapt to changing environments.

His profile combines strategy, technology, innovation and leadership with a strong sensitivity to the human dimension of change. Today, he combines his role as Senior Partner at mediterrània space with an active academic relationship with ESADE, contributing to Executive Education programs and initiatives related to innovation, leadership and business transformation. He is also co-author of El Ecosistema B2B and is actively involved in entrepreneurship, innovation and impact ecosystems.

In client projects, Toni brings a cross-functional perspective that connects strategy with execution, technology with business, and transformation with people. His experience enables him to work with leadership teams when they need to challenge established models, anticipate change and build new ways to compete and create value.

His contribution to Active Development reinforces an approach to transformation that we strongly share: technology can accelerate change, but it is people, leadership and the ability to turn ideas into action that ultimately make that change generate sustainable results.

Mi opción para la web sería ponerle Senior Consultant o, si queréis reforzar más su calibre, Senior Advisor · Innovation & Transformation. Para Toni, esta segunda denominación me parece especialmente potente y diferencial.

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Enrique Belda
Senior Associate
"In other times, literature was an art and finances a craft; Today the terms have been reversed."
Graduate in Economics from the University of Barcelona (UB) and Master in Project Management from LaSalle BCN (U. Ramón Llull), with more than 20 years of experience in the areas of Innovation, Finance and Business Development, developed mainly in companies in the multinational and mass consumption. Enrique has a highly analytical and creative profile. Provides a strategic and business vision, betting on innovation aimed at achievement and results. With a great capacity for planning, management and development of processes, which also involve leadership of people and organization of transversal teams. Enrique provides the economic and financial vision in the projects, combining the rigor of his high analytical capacity, innovation and business vision.
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Alberto Herrera
Sales Executive
"The sale you don't close is the only one you lose."
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Álvaro Vilaseca
Consultant
“Laziness kills your dreams.”
Una vez licenciado en Marketing por la Universidad de Navarra, Álvaro inició su carrera profesional en el mundo de la comunicación corporativa y de crisis en una firma del IBEX35. Un tiempo después dio el salto a la comunicación estratégica en la empresa con el dominio del mercado del jamón ibérico, donde aprendió mucho sobre el mundo alimentación retail y cómo comunicarlo. Le apasiona la estrategia y usa la creatividad como atajo para lograr objetivos claros.
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Arnau Lluch
COO
“The heroism of work is in “finishing” each task”
Arnau is a committed professional passionate about talent development and continuous improvement in the business field, with a solid track record in the general management of foundations. He studied Business Administration and Management at the UIC and has completed a Human Resources program at IESE, strengthening his strategic and leadership profile. He has outstanding experience in collaborating with management teams to make strategic decisions, as well as in the creation and implementation of Human Resources departments focused on attracting and retaining the best talent. He has successfully led the coordination of training programs, ensuring that academic teams have the necessary resources to offer high-quality content. His main achievements include the implementation of ERP systems to optimize operational efficiency, the supervision of subsidized projects in collaboration with Next Generation funds, and the improvement of operational processes in organizations. His strategic and results-oriented approach allows him to promote initiatives that generate a positive and sustainable impact.
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Nacho Gallardo
Senior Manager
“Perseverance will prevail where all else will fail! The passion for innovation and growth and the ability of a talented team makes working at Active a pleasure”
Lic&MBA from ESADE, specialized in Marketing, Sales and Business Strategy. International experience in a Marketing Agency (5 years between Paris and London). Academic collaborator at ESADE and tenured professor at the ESIC MBA, where he also coordinates the Investment forum and advises the investors club. Private investor in start-ups in different accelerators and incubators, as well as an active speaker. He has been an entrepreneur and Director in the consulting field
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Mariana Laterrade
Senior Consultant
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Lucía Gonzalez
Consultant
“Innovation is born when we combine curiosity, passion and teamwork to create a positive impact on others.”

Lucía brings to Active Development a rigorous, structured and people-focused perspective, particularly valuable in projects that require coordinating multiple stakeholders, managing complexity and turning different needs into concrete action.

Her professional experience in pharmaceutical, MedTech and health-related environments has given her a strong understanding of contexts where precision, quality and trust are essential. Her specialized education also covers areas such as marketing, sales, market access and medical functions within the pharmaceutical industry.

In client projects, Lucía brings strong listening, organizational and follow-through capabilities, helping teams with different perspectives work in a coordinated way while maintaining focus on their objectives.

At Active Development, her contribution strengthens our ability to support transformation, people development and organizational projects in highly demanding sectors, combining a close working style with the rigour required to turn decisions into results.

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Diego Maella
Operations Assistant
"Success does not come by chance, but is the result of constant effort, continuous learning and the ability to overcome challenges. Every day is a new opportunity to move towards what you really want."
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Bernardita Souper
Técnico de RRHH
“True progress begins when we invest in people development, strengthen purposeful teams and embrace innovation as a constant practice. Because leading is about cultivating capabilities, connecting visions and building what does not yet exist.”
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Ricard Huguet
Ricard Huguet
“It's more fun to be a pirate than to belong to the navy.”
Graduate in Pharmacy and MBA at the MIT Sloan School of Management with an emphasis on Innovation. Their specialties are in the field of converting technology into business and commercial development. In 2003 Ricard was appointed Director of Innovation for the city of Barcelona. He is an entrepreneur, private investor and active speaker. He is a co-instructor with Henry Chesbrough and Ken Morse.
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José Miguel Caballero
Senior Consultant
“Strategy only creates value when it becomes decisions, execution and measurable results.”

José Manuel brings to Active Development a strong combination of strategic perspective, business experience and execution capability. His approach is based on a clear principle: transformation only becomes real when it translates into concrete decisions, operational change and measurable results.

His experience as an executive advisor enables him to work alongside leadership teams on challenges involving growth, transformation, sustainability and value creation, connecting strategy, finance, organization and execution. This perspective is particularly valuable when companies need to move from ambition to viable and actionable plans.

Educated at ESADE, José Manuel also brings a rigorous and structured approach to decision-making, combined with a strong business orientation. In his projects, he seeks to align interests, resources and capabilities so that strategy can be implemented with clarity and consistency.

At Active Development, his contribution is particularly valuable in strategy, business transformation, sustainability and growth projects, helping organizations turn complex objectives into executable initiatives and sustainable results. His current work in industrial transformation and decarbonization further reinforces this focus on tangible, measurable impact.

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Astrid García
Operations Assistant
"Commitment to the process is what will determine progress."
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Ignacio Feliu
Tender department
"True leadership does not impose, it inspires. It does not direct from above, it drives from within."
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Josep Alcover
Senior Consultant
“Creativity is the engine of innovation. And curiosity is its fuel.”

Josep brings to Active Development a particularly valuable combination of creativity, business perspective and the ability to mobilize people. Educated in Business Administration and Management at ESADE, he combines a strong business foundation with a different way of approaching challenges and creating new possibilities.

His work helps organizations and leadership teams challenge established ways of thinking, look at complex issues from different perspectives and find new ways forward when conventional answers are no longer enough.

Specialized in turning creativity into a practical tool for transformation, he designs and facilitates experiences that generate participation, meaningful conversations and action. His ability to connect ideas, people and business challenges is particularly valuable in projects involving innovation, leadership, cultural transformation and team development.

In client projects, Josep brings energy, lateral thinking and a strong ability to make complexity understandable. He goes beyond generating ideas: he helps teams break established patterns, explore new possibilities and turn them into concrete initiatives.

His contribution reinforces one of Active Development’s core beliefs: organizations change when their people begin to think, decide and act differently.

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Nanita Ferrone
Senior Consultant
“Innovation begins when we stop looking for familiar answers and dare to experiment.”

Nanita brings to Active Development a combination of strategic thinking, human-centred innovation and a strong ability to turn complex challenges into processes of exploration, experimentation and action. Her approach helps teams move beyond familiar answers, understand problems more deeply and develop solutions with greater potential for impact.

Her experience leading Fusion Point at ESADE and her work in Design Thinking and applied innovation enable her to connect business, talent, technology and experimentation methodologies around real-world challenges. In client projects, she creates working environments that foster collaboration, accelerate learning and help teams move from an initial opportunity to solutions that can be tested and developed.

Nanita also brings a deeply international and cross-sector perspective, built through working with organizations, companies and institutions across different industries and countries. This diversity enables her to challenge assumptions, connect practices from different contexts and enrich projects with new perspectives.

At Active Development, her contribution is particularly valuable in innovation, Design Thinking, transformation and new solution development projects, helping organizations turn uncertainty into experimentation and experimentation into learning, decisions and results.

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Katharine D'Amico
Senior Consultant
"Leaders are not born, they are made. Understanding human behaviour in business contexts can give us powerful insights and neuroscience gives us a window to understanding the why behind decision making behaviour and the fundamentals of the brain. Neuroscience gives leaders the tools to navigate complexity to generate trust and credibility, essential for personal and professional reputation. Our brains are our best asset."
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Marta Madeira
Senior Consultant
"When people go to work, they shouldn't leave their hearts at home."
Graduated in Psychology from the University of Coimbra (Portugal), with a Master's degree in clinical psychoanalysis completed at the University of Barcelona. Its main activity is based on the development of large work teams and the continuous training of people as HR Senior Consultant and Certified Coach. Marta is passionate about human management of organizations, team coordination, leadership and development to achieve high performance. Experience as CEO in the Psychology Department of Trasesa (Lisbon), leading psychological evaluation, counseling and coaching projects. It has also designed programs to improve mental and health status at work.
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Sergio Lara
Senior Consultant
"A great brand is a story that has never been told."
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Daniela Gomes
Senior Consultant
"In every adventure you have to put the best of yourself"
Graduate in Psychology from ISCTE - Instituto Universitário de Lisboa (Portugal), with a Master in Forensic Psychology and Social Exclusion from the Universidade Lusófona de Lisboa. Extensive experience in individual and group skills development projects. Passionate about promoting healthy workplaces where the person plays a central role as an agent of change for well-being. Experience as coordinator of wellness teams in content moderation projects.
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Miguel Burgos
Consultant
“A man with a new idea is crazy until the idea succeeds.”
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Estefany Huanca
Operations Executive
“The best way to predict the future is to create it.”
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Gimena Reynoso
Administrative Assistant
“Become the change you wish to see in the world.”
Soy Técnica Superior en Administración Pública con más de 5 años de experiencia en el área administrativo. A lo largo de mi carrera, he combinado roles administrativos con una activa participación en la educación. Mi formación abarca distintas areas por lo que destaco mi capacidad para gestionar múltiples responsabilidad con un enfoque orientado a resultados y capacidad de trabajar en equipo. 
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Lucrecia Lamoratta
Assistant Training y Formación 
“Passionate about project management and digital learning, with a focus on continuous improvement, process optimization and collaborative leadership to achieve results with efficiency and quality.”
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Joan Riera

Founder and CEO of Active Development

Joan Riera is an advisor, professor, innovator, investor, writer and speaker, known for his ability to connect with people, his intense passion, and his obsession with finding entrepreneurial ways to generate positive changes in the world. Joan has more than 20 years of business success in the corporate world, as well as in the entrepreneurial world through the creation of 8 companies (the first, at 23 years old).

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Joan has had the honor of participating in more than 400 projects and helping more than 50,000 executives from more than 60 countries transform and energize their lives and organizations. To fulfill this mission, he founded Active Development in 2010, a boutique consulting firm that offers advice on growth management, innovation, corporate entrepreneurship and sales. He currently leads the company as president and participates in projects at the tactical level.

Joan has always been characterized by her enthusiasm and passion for the academic world, as well as her commitment to the development and empowerment of leaders. For more than 20 years his teaching activity focuses on Entrepreneurship, Innovation, Corporate Entrepreneurship, Lean Startup, Leadership, Strategy and General Management at ESADE Business School. Participate in benchmark programs such as MSC, MBA or EMBA, as well as flagship programs such as “The Journey Transformation” in collaboration with Singularity University or tailored programs for executives in companies such as Telefónica, Boston Scientific, Puig, Grupo Planeta, Pfizer, Repsol , La Caixa, LIDL, Danone, Porsche, Novartis, BBVA, PricewaterhouseCoopers, Abbott, Solvay or Adif.

At ESADE he also assumed different executive positions at the school and as an intrapreneur, he was co-founder and first General Director of ESADE CREAPOLIS, a business park that accelerates the innovation of corporations and startups, or co-founder of ESADE BAN, one of the most important business angel networks. prestigious in Europe.

He is a prolific author who regularly participates in presentations, media appearances and publications. Joan is recognized as an expert in Corporate Entrepreneurship for his 5 levers methodology that is reflected in his latest book IMPULSO, offering an accessible and comprehensive system to establish intrapreneurship in organizations.

Concerned about supporting initiatives with social impact, Joan is proud to have designed and executed various programs, not only for governments and institutions, but also for foundations and NGOs, such as a program for high-capacity entrepreneurs or an accelerator for disabled entrepreneurs.

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