Impulso
Las Cinco Palancas para Activar el Intraemprendimiento
Joan Riera and Tomás Soler
If you want to boost, activate your company and recover the entrepreneurial spirit of its origins, Impulso is the book you were waiting for. Proven methodology, interviews with experts and real cases to apply directly to your company.
Methodology
5 levers: strategy, ecosystem, recruitment and filtering, implementation and dashboard.
Real cases
Real experiences that you can adapt to the needs of your company.
Interviews
To experts in innovation and corporate entrepreneurship who explain their experience, ideas and vision.
Dynamism
Dynamic and entertaining reading that hides a rigorous methodology and experience of more than 15 years innovating.
Impulso it is an excellent starting point for large organizations to react to a new business environment where startups with innovative ambition continually emerge. Its authors provide a rigorous methodology that guides us in corporate entrepreneurship to transform the internal spirit of the company, energize innovation and understand the processes and forms of collaboration in this new scenario.
Bill Aulet
Director of the Martin Trust Center for MIT Entrepreneurship
Emprende tu propia aventura
You are the protagonist of this business story
The first business book that allows you to make your own decisions.
Joan Riera and Tomás Soler
Following the model of Choose your own adventure, which captivated millions of young readers around the world, Joan Riera and Tomás Soler, two experts who have advised hundreds of budding entrepreneurs, put you in the shoes of Kim, an entrepreneur who decides start your own business
You have in your hands a clear example of initiative and innovation, both in concept and content.
It is a work of innovative initiative, which provides the reader with the possibility of living and getting into the shoes of the entrepreneur. An active reading, a mix of novel and practical cases. A delicious read and an authentic lesson in knowing how to teach how to be an entrepreneur yourself.
Ricardo Fisas Mulleras
President and Founder of Natura Bissé Int SA
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