The Yatch Club ‘S’Arenal’ is located in the ideal point for sailors who arrive to Majorca and at the best Balearic point which offers an excellent conditions to enjoy sailing. The club offers companies and travel agencies all the experience, capacity and infrastructure to organize events and regattas. From small fellowship cruises to regattas where the Club stands as a benchmark throughout the island.


Faced with the challenge of strengthening their community and to have a sustainable economic and financial model Active Development conducted a snapshot of their current model and a thorough analysis of its operations. Thanks to our knowledge and practices across other sectors we could innovate to generate new revenue streams while strengthening the relations with the current customers to become more intimate and lasting. That increased customer satisfaction and customer fidelity. Thanks to that they have also gained capacity to attract new clients and increased its notoriety within the sector.