Born within Novaventus, Promofarma is today the reference in pharmacy offering an on-line shop where they commercialize drugstore products with good deals, which enables the pharmacies and labs make direct offers to the customers.

It’s a market place that has increased progressively its billing, and has reached the leading position in Spain, positioning itself as the “Amazon” of pharmacies.


David Maso

“AD designed the necessary tool to find the needed capital and to develop our innovative business model e- commerce on / off. Today Novaventus is a reality that continues to grow with a solid foundation through PromoFarma.com , Promomascotas.com and other verticals in FMCG”

David Masó



In 2011, Active Development accompanied David Masó and the rest of the founders of Novaventus on their search of investment during the first rounds of financing. We advised on the definition of the value proposition, the presentation done to investors, the waybill and the negotiating processes.

Along its development, Active Development has accompanied the management team in the commercial prospecting tasks, the strengthening of the reputation and the notoriety or access to large accounts.