USHUAÏA is an innovative hotel project by the PALLADIUM Hotel Group , which after three seasons, has been a successful business and media. The concept Landmark VIP BEACH CLUB, fused with musical events of the first order in an open space and a design hotel, directed towards an audience loving the latest trends, glamour and electronic music.


Design and implementation of the international expansion of Ushuaia, based on a franchise model.

Development of an organic growth model, including sustainable and profitable growth, allowing to capitalize on the experience and knowledge accumulated by Ushuaia, maintaining management control over your network.

The project was divided into three phases: an initial analysis of the strategic decision of the exportability of the business model, a second development phase of the expansion plan, the franchisee model and operating manuals, and a third phase of tactical deployment and support management teamss.