{"id":16983,"date":"2024-04-09T07:09:44","date_gmt":"2024-04-09T07:09:44","guid":{"rendered":"https:\/\/www.activede.com\/16983\/"},"modified":"2024-04-09T13:56:12","modified_gmt":"2024-04-09T13:56:12","slug":"os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2","status":"publish","type":"post","link":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/","title":{"rendered":"Os 20 erros que nenhum empreendedor deveria cometer. El Pa\u00eds, blog de economia"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.elpais.com\/idearium\/2013\/11\/los-20-errores-que-ning%C3%BAn-emprendedor-deber%C3%ADa-cometer.html\">http:\/\/blogs.elpais.com\/idearium\/2013\/11\/los-20-errores-que-ning%C3%BAn-emprendedor-deber%C3%ADa-cometer.html<\/a> Por: <b>ESADE<\/b> <b>| 18 de noviembre de 2013<\/b> <b>Por Joan Riera, profesor del departamento del departamento de Direcci\u00f3n y Estrategia de ESADE<\/b> <a href=\"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/joan-riera-20-errores.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2698\" alt=\"joan-riera-20-errores\" src=\"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/joan-riera-20-errores.jpg\" width=\"300\" height=\"200\"><\/a> Joan Riera, profesor del departamento de Direcci\u00f3n y Estrategia de ESADE, nos resumen en veinte puntos los principaleles errores de los emprendedores primerizos. Um manual b\u00e1sico para quem quer criar uma empresa e n\u00e3o morrer a tentar. <b>1. n\u00e3o compreender a diferen\u00e7a entre <i>uma boa ideia<\/i> <i>e<\/i> um BOM NEG\u00d3CIO<\/b>. Nem toda a IDEIA de neg\u00f3cio \u00e9 uma OPORTUNIDADE de neg\u00f3cio. <b>2) Incapacidade de assumir a RESPONSABILIDADE.<\/b> Tamb\u00e9m conhecido como o s\u00edndroma das &#8220;bolas fora&#8221;. La culpa no es ex\u00f3gena, asume tu responsabilidad, s\u00e9 proactivo y encuentra el camino al \u00e9xito. <b>3. No sabes si funciona hasta que lo PRUEBAS.<\/b> No hay plan de negocio que resista el primer contacto con el cliente. L\u00e1nzate, no hay m\u00e1s secreto que el \u201cgo-to-market\u201d para saber si funcionar\u00e1. <b>4. El cliente es REY.<\/b> \u00bfalguna duda? No olvides quien paga, fidelizalo, cuidalo, mimalo, soprendelo, convi\u00e9rtelo en fan. <b>5. Pensar que tus clientes son IGUAL que tu.<\/b> Como a mi me gusta, le gustar\u00e1 a todo el mundo. N\u00e3o, n\u00e3o \u00e9. Escucha la voz del cliente y calibra su verdadero potencial. <b>6. Si lo \u201cmonto\u201d, VENDR\u00c1N.<\/b> Alerta! N\u00e3o se esque\u00e7a de afetar um or\u00e7amento para comunicar, atrair e vender. O cliente n\u00e3o vem ou entra no seu estabelecimento pela lei da gravidade. <b>7. Esconder-se atr\u00e1s da secret\u00e1ria. Sal<\/b> Saia do seu confort\u00e1vel escrit\u00f3rio e v\u00e1 para a rua, partilhe a sua ideia, teste-a, fale com os seus clientes. <b>8. Acordos e rela\u00e7\u00f5es n\u00e3o comerciais.<\/b> Estabele\u00e7a rela\u00e7\u00f5es genu\u00ednas a longo prazo com os seus clientes, calcule o custo de aquisi\u00e7\u00e3o de um cliente e o retorno ap\u00f3s os seus esfor\u00e7os. <b>9. N\u00e3o saber VENDER.<\/b> O car\u00e1cter comercial \u00e9 fundamental, em todos e cada um dos membros fundadores da iniciativa. Todos devem ser capazes de vender, porque sem vendas n\u00e3o h\u00e1 neg\u00f3cio, o que \u00e9 a primeira causa de fracasso no lan\u00e7amento de novas iniciativas. <b>10. N\u00e3o h\u00e1 FOME suficiente.<\/b> A necessidade agu\u00e7a o engenho, d\u00e1 energia e dinamismo. <b>11. N\u00e3o investir o seu pr\u00f3prio DINHEIRO.<\/b> N\u00e3o espere que algu\u00e9m invista se n\u00e3o der o exemplo. <b>12. N\u00e3o identifica\u00e7\u00e3o 12..<\/b> Siempre nos olvidamos alg\u00fan coste, alerta porque impacta en tus m\u00e1rgenes y en tu tesorer\u00eda, no vas a poder dejar de pagarlos. <b>13. Te seduce la facturaci\u00f3n, \u00bfy el BENEFICIO?<\/b> Nunca olvides tus m\u00e1rgenes. Mesmo que inconscientemente tenha margens negativas, quanto mais vende, mais perde. <b>14. O mal de STONE.<\/b> Controle o investimento quando puser as m\u00e3os no dinheiro que tanto procurava. <b>15. N\u00e3o compreender o seu FLUXO DE CAIXA.<\/b> Nas fases iniciais, controlar o dinheiro porque \u00e9 o combust\u00edvel necess\u00e1rio para arrancar. <b>16. N\u00e3o efetuar an\u00e1lises de sensibilidade.<\/b> A defini\u00e7\u00e3o de diferentes cen\u00e1rios permitir-lhe-\u00e1 prever o pior e antecipar o pior. <b>17. Ouve a tua M\u00c3E.<\/b> O elevado protecionismo dos seus pais pode ret\u00ea-lo, mas nunca perca o seu esp\u00edrito aventureiro. <b>18. Confus\u00e3o entre os pap\u00e9is de investidor e de trabalhador.<\/b> S\u00e3o &#8220;chap\u00e9us&#8221; diferentes e devem ser diferenciados para evitar futuros conflitos entre parceiros. <b>19. n\u00e3o saber como DELEGAR.<\/b> \u00c9 inquestion\u00e1vel que, a dada altura, o l\u00edder ter\u00e1 de delegar. Se uma empresa depende apenas de uma pessoa, \u00e9 arriscada e n\u00e3o \u00e9 escal\u00e1vel.<b> <\/b> <b>20. e o maior erro de todos&#8230; \u00e9 n\u00e3o TENTAR!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/blogs.elpais.com\/idearium\/2013\/11\/los-20-errores-que-ning%C3%BAn-emprendedor-deber%C3%ADa-cometer.html Por: ESADE | 18 de noviembre de 2013 Por Joan Riera, profesor del departamento del departamento de Direcci\u00f3n y Estrategia de ESADE Joan Riera, profesor del departamento de Direcci\u00f3n y Estrategia de ESADE, nos resumen en veinte puntos los principaleles errores de los emprendedores primerizos. Um manual b\u00e1sico para quem quer criar uma empresa [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os 20 erros que nenhum empreendedor deveria cometer. El Pa\u00eds, blog de economia - Active Development<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os 20 erros que nenhum empreendedor deveria cometer. El Pa\u00eds, blog de economia - Active Development\" \/>\n<meta property=\"og:description\" content=\"http:\/\/blogs.elpais.com\/idearium\/2013\/11\/los-20-errores-que-ning%C3%BAn-emprendedor-deber%C3%ADa-cometer.html Por: ESADE | 18 de noviembre de 2013 Por Joan Riera, profesor del departamento del departamento de Direcci\u00f3n y Estrategia de ESADE Joan Riera, profesor del departamento de Direcci\u00f3n y Estrategia de ESADE, nos resumen en veinte puntos los principaleles errores de los emprendedores primerizos. Um manual b\u00e1sico para quem quer criar uma empresa [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Active Development\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Active.Development\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-09T07:09:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-09T13:56:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/joan-riera-20-errores.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ActiveDe\" \/>\n<meta name=\"twitter:site\" content=\"@ActiveDe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Riera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.activede.com\/ca\/#organization\",\"name\":\"ACTIVE DEVELOPMENT\",\"url\":\"https:\/\/www.activede.com\/ca\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Active.Development\",\"https:\/\/www.linkedin.com\/company\/999561?trk=tyah&amp;amp;trkInfo=tarId:1419004716750,tas:active development,idx:2-1-3\",\"http:\/\/www.youtube.com\/user\/ActiveDevelopment\",\"https:\/\/twitter.com\/ActiveDe\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.activede.com\/ca\/#logo\",\"inLanguage\":\"pt-PT\",\"url\":\"https:\/\/www.activede.com\/wp-content\/uploads\/2018\/10\/logoAD-min.png\",\"contentUrl\":\"https:\/\/www.activede.com\/wp-content\/uploads\/2018\/10\/logoAD-min.png\",\"width\":225,\"height\":51,\"caption\":\"ACTIVE DEVELOPMENT\"},\"image\":{\"@id\":\"https:\/\/www.activede.com\/ca\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.activede.com\/ca\/#website\",\"url\":\"https:\/\/www.activede.com\/ca\/\",\"name\":\"Active Development\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.activede.com\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.activede.com\/ca\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#primaryimage\",\"inLanguage\":\"pt-PT\",\"url\":\"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/joan-riera-20-errores.jpg\",\"contentUrl\":\"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/joan-riera-20-errores.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#webpage\",\"url\":\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/\",\"name\":\"Os 20 erros que nenhum empreendedor deveria cometer. El Pa\u00eds, blog de economia - Active Development\",\"isPartOf\":{\"@id\":\"https:\/\/www.activede.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#primaryimage\"},\"datePublished\":\"2024-04-09T07:09:44+00:00\",\"dateModified\":\"2024-04-09T13:56:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.activede.com\/ca\/#\/schema\/person\/ccbab7b15b363cabae4e402aea60b28d\"},\"headline\":\"Os 20 erros que nenhum empreendedor deveria cometer. El Pa\u00eds, blog de economia\",\"datePublished\":\"2024-04-09T07:09:44+00:00\",\"dateModified\":\"2024-04-09T13:56:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#webpage\"},\"wordCount\":616,\"publisher\":{\"@id\":\"https:\/\/www.activede.com\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/joan-riera-20-errores.jpg\",\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.activede.com\/ca\/#\/schema\/person\/ccbab7b15b363cabae4e402aea60b28d\",\"name\":\"Jordi Riera\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.activede.com\/ca\/#personlogo\",\"inLanguage\":\"pt-PT\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/286e85ee4dabace46d88ff68f600eae4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/286e85ee4dabace46d88ff68f600eae4?s=96&d=mm&r=g\",\"caption\":\"Jordi Riera\"},\"sameAs\":[\"http:\/\/mktdirector.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Os 20 erros que nenhum empreendedor deveria cometer. El Pa\u00eds, blog de economia - Active Development","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/","og_locale":"pt_PT","og_type":"article","og_title":"Os 20 erros que nenhum empreendedor deveria cometer. El Pa\u00eds, blog de economia - Active Development","og_description":"http:\/\/blogs.elpais.com\/idearium\/2013\/11\/los-20-errores-que-ning%C3%BAn-emprendedor-deber%C3%ADa-cometer.html Por: ESADE | 18 de noviembre de 2013 Por Joan Riera, profesor del departamento del departamento de Direcci\u00f3n y Estrategia de ESADE Joan Riera, profesor del departamento de Direcci\u00f3n y Estrategia de ESADE, nos resumen en veinte puntos los principaleles errores de los emprendedores primerizos. Um manual b\u00e1sico para quem quer criar uma empresa [&hellip;]","og_url":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/","og_site_name":"Active Development","article_publisher":"https:\/\/www.facebook.com\/Active.Development","article_published_time":"2024-04-09T07:09:44+00:00","article_modified_time":"2024-04-09T13:56:12+00:00","og_image":[{"url":"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/joan-riera-20-errores.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@ActiveDe","twitter_site":"@ActiveDe","twitter_misc":{"Written by":"Jordi Riera","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.activede.com\/ca\/#organization","name":"ACTIVE DEVELOPMENT","url":"https:\/\/www.activede.com\/ca\/","sameAs":["https:\/\/www.facebook.com\/Active.Development","https:\/\/www.linkedin.com\/company\/999561?trk=tyah&amp;amp;trkInfo=tarId:1419004716750,tas:active development,idx:2-1-3","http:\/\/www.youtube.com\/user\/ActiveDevelopment","https:\/\/twitter.com\/ActiveDe"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.activede.com\/ca\/#logo","inLanguage":"pt-PT","url":"https:\/\/www.activede.com\/wp-content\/uploads\/2018\/10\/logoAD-min.png","contentUrl":"https:\/\/www.activede.com\/wp-content\/uploads\/2018\/10\/logoAD-min.png","width":225,"height":51,"caption":"ACTIVE DEVELOPMENT"},"image":{"@id":"https:\/\/www.activede.com\/ca\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.activede.com\/ca\/#website","url":"https:\/\/www.activede.com\/ca\/","name":"Active Development","description":"","publisher":{"@id":"https:\/\/www.activede.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.activede.com\/ca\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-PT"},{"@type":"ImageObject","@id":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#primaryimage","inLanguage":"pt-PT","url":"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/joan-riera-20-errores.jpg","contentUrl":"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/joan-riera-20-errores.jpg"},{"@type":"WebPage","@id":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#webpage","url":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/","name":"Os 20 erros que nenhum empreendedor deveria cometer. El Pa\u00eds, blog de economia - Active Development","isPartOf":{"@id":"https:\/\/www.activede.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#primaryimage"},"datePublished":"2024-04-09T07:09:44+00:00","dateModified":"2024-04-09T13:56:12+00:00","breadcrumb":{"@id":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home"}]},{"@type":"Article","@id":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#article","isPartOf":{"@id":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#webpage"},"author":{"@id":"https:\/\/www.activede.com\/ca\/#\/schema\/person\/ccbab7b15b363cabae4e402aea60b28d"},"headline":"Os 20 erros que nenhum empreendedor deveria cometer. El Pa\u00eds, blog de economia","datePublished":"2024-04-09T07:09:44+00:00","dateModified":"2024-04-09T13:56:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#webpage"},"wordCount":616,"publisher":{"@id":"https:\/\/www.activede.com\/ca\/#organization"},"image":{"@id":"https:\/\/www.activede.com\/pt-pt\/os-20-erros-que-nenhum-empreendedor-deveria-cometer-el-pais-blog-de-economia-2\/#primaryimage"},"thumbnailUrl":"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/joan-riera-20-errores.jpg","inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/www.activede.com\/ca\/#\/schema\/person\/ccbab7b15b363cabae4e402aea60b28d","name":"Jordi Riera","image":{"@type":"ImageObject","@id":"https:\/\/www.activede.com\/ca\/#personlogo","inLanguage":"pt-PT","url":"https:\/\/secure.gravatar.com\/avatar\/286e85ee4dabace46d88ff68f600eae4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/286e85ee4dabace46d88ff68f600eae4?s=96&d=mm&r=g","caption":"Jordi Riera"},"sameAs":["http:\/\/mktdirector.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.activede.com\/pt-pt\/wp-json\/wp\/v2\/posts\/16983"}],"collection":[{"href":"https:\/\/www.activede.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.activede.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.activede.com\/pt-pt\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.activede.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=16983"}],"version-history":[{"count":2,"href":"https:\/\/www.activede.com\/pt-pt\/wp-json\/wp\/v2\/posts\/16983\/revisions"}],"predecessor-version":[{"id":17055,"href":"https:\/\/www.activede.com\/pt-pt\/wp-json\/wp\/v2\/posts\/16983\/revisions\/17055"}],"wp:attachment":[{"href":"https:\/\/www.activede.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=16983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.activede.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=16983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.activede.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=16983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}