{"id":16901,"date":"2024-04-08T10:42:14","date_gmt":"2024-04-08T10:42:14","guid":{"rendered":"https:\/\/www.activede.com\/16901\/"},"modified":"2024-04-09T20:18:54","modified_gmt":"2024-04-09T20:18:54","slug":"saltos-de-fe-no-processo-de-inovacao","status":"publish","type":"post","link":"https:\/\/www.activede.com\/pt-pt\/saltos-de-fe-no-processo-de-inovacao\/","title":{"rendered":"Saltos de f\u00e9 no processo de inova\u00e7\u00e3o"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>No processo de inova\u00e7\u00e3o, \u00e9 muito importante identificar os saltos de f\u00e9. Estas, como explica Randy Komisar, s\u00f3cio da Kleiner Perkins (KPCB), no seu livro Getting to Plan B, s\u00e3o <strong>as quest\u00f5es fundamentais que precisam de ser respondidas<\/strong>. Se a resposta for afirmativa, far\u00e3o crescer a empresa, se n\u00e3o for, destru\u00ed-la-\u00e3o.<\/p>\n<p>Com o aumento do empreendedorismo e da inova\u00e7\u00e3o empresarial, tornou-se claro que a <strong>elabora\u00e7\u00e3o de um plano de neg\u00f3cios n\u00e3o \u00e9 a melhor forma de proceder quando as condi\u00e7\u00f5es s\u00e3o extremamente incertas<\/strong>.<\/p>\n<p>Os planos de neg\u00f3cios s\u00e3o \u00fateis quando podemos medir e prever com alguma fiabilidade o que vai acontecer. Isto s\u00f3 pode ser feito quando temos dados na nossa posse, porque estamos a criar algo que n\u00e3o \u00e9 novo. Algu\u00e9m j\u00e1 deu respostas a estas quest\u00f5es fundamentais. Mas e quando criamos algo completamente novo? Faltam-nos dados porque ningu\u00e9m fez nada do g\u00e9nero e, por isso, todo o nosso plano de actividades se basear\u00e1 em suposi\u00e7\u00f5es. Se n\u00e3o forem verdadeiras, o plano de neg\u00f3cios servir\u00e1 para desenvolver algo que provavelmente ningu\u00e9m quer e, portanto, ser\u00e1 uma perda de tempo.<\/p>\n<p>Veja-se o iPod da Apple, por exemplo. Steve Jobs conseguiu obter muita informa\u00e7\u00e3o do mercado atrav\u00e9s daquilo a que Randy Komisar chama <strong>an\u00e1logos<\/strong> e <strong>an\u00e1logos<\/strong>. Um an\u00e1logo foi o Walkman, que respondeu a uma quest\u00e3o fundamental: as pessoas querem estar em espa\u00e7os p\u00fablicos a ouvir m\u00fasica atrav\u00e9s de auscultadores? O que hoje parece um disparate era uma quest\u00e3o cr\u00edtica, era um &#8220;salto de f\u00e9&#8221;, para a Sony. Se a resposta tivesse sido negativa, a Sony teria desenvolvido um produto que n\u00e3o teria sido vendido. Outra quest\u00e3o fundamental a que a Apple tinha de responder era: as pessoas est\u00e3o dispostas a descarregar m\u00fasica da Internet? Mais uma vez, podia obter informa\u00e7\u00f5es, mas de uma antologia, neste caso, o Napster. Uma antologia porque mostrava que as pessoas descarregavam m\u00fasica da Internet, mas de forma gratuita. Ent\u00e3o, as pessoas est\u00e3o dispostas a pagar para descarregar m\u00fasica? Esta era uma verdadeira quest\u00e3o, um salto de f\u00e9, a que a Apple precisava de responder.<\/p>\n<p>Se est\u00e1 a criar um novo produto ou servi\u00e7o, \u00e9 essencial que comece por identificar tr\u00eas quest\u00f5es cr\u00edticas, tr\u00eas verdadeiros saltos de f\u00e9 a que tem de responder e que marcar\u00e3o o percurso da sua empresa. A sua responsabilidade consiste em conceber experi\u00eancias para testar as suas hip\u00f3teses e obter dados emp\u00edricos do mercado.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":16902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[927],"tags":[985,937,942,1038],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saltos de f\u00e9 no processo de inova\u00e7\u00e3o - Active Development<\/title>\n<meta name=\"description\" content=\"No processo de inova\u00e7\u00e3o, \u00e9 muito importante identificar os saltos de f\u00e9. 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