{"id":9173,"date":"2016-10-19T12:43:16","date_gmt":"2016-10-19T12:43:16","guid":{"rendered":"http:\/\/jrierac.diviagency.org\/es\/?p=7879"},"modified":"2019-05-15T17:23:18","modified_gmt":"2019-05-15T17:23:18","slug":"estrategia-innovacion-empresa-medir","status":"publish","type":"post","link":"https:\/\/www.activede.com\/en\/estrategia-innovacion-empresa-medir\/","title":{"rendered":"COMO MEDIMOS LA INNOVACI\u00d3N EN NUESTRA COMPA\u00d1\u00cdA?"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>A pesar de que la importancia de la innovaci\u00f3n ha sido ampliamente reconocida, es una \u201ccaja negra\u201d en la que las herramientas de \u00a0gesti\u00f3n tradicionales no sirven. En parte es consecuencia de que estamos hablando de una disciplina \u201cnueva\u201d si la comparamos con la historia y tradici\u00f3n de otras \u00e1reas funcionales como el marketing o las operaciones.<\/p>\n<p>Si la innovaci\u00f3n debe alinearse con la estrategia corporativa y generar valor para la organizaci\u00f3n de manera continuada y sistem\u00e1tica, nadie pone en duda que debe ser medida y gestionada como cualquier otro proceso en la organizaci\u00f3n. Debemos ser capaces de analizar y mostrar el impacto de la innovaci\u00f3n en la rentabilidad de la empresa de manera objetiva. Existen m\u00faltiples estudios que demuestran que las empresas que innovan y que tienen pr\u00e1cticas de Emprendimiento Corporativo obtienen mejor rendimiento y resultados superiores, pero su gran mayor\u00eda est\u00e1n basados en encuestas con conceptos de innovaci\u00f3n demasiado amplios.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-9221\" src=\"http:\/\/www.activede.com\/wp-content\/uploads\/2016\/10\/business-561388_640-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.activede.com\/wp-content\/uploads\/2016\/10\/business-561388_640-300x200.jpg 300w, https:\/\/www.activede.com\/wp-content\/uploads\/2016\/10\/business-561388_640-450x300.jpg 450w, https:\/\/www.activede.com\/wp-content\/uploads\/2016\/10\/business-561388_640.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Desde Active Development hemos desarrollado la metodolog\u00eda para poder \u00a0constituir un cuadro de mando, entendido como el conjunto de indicadores clave que nos aportan una visi\u00f3n comprensible de nuestra innovaci\u00f3n corporativa y que permite realizar un seguimiento del proceso. Podremos demostrar de forma anal\u00edtica los beneficios de la innovaci\u00f3n, por ejemplo, presentando los resultados a nuestro Consejo de Administraci\u00f3n y al resto de la organizaci\u00f3n. Es importante dise\u00f1ar un sistema justo y fiable de reconocimiento que permita demostrar el \u00e9xito de esta nueva actividad.<\/p>\n<p>Los beneficios de desarrollar e implantar nuestros cuadros de mando son claros:<\/p>\n<p>\u2013 Comunicar la estrategia a todos los miembros de la organizaci\u00f3n.<\/p>\n<p>\u2013 Detectar el valor que crean los proyectos de innovaci\u00f3n.<\/p>\n<p>\u2013 Alinear los proyectos con los objetivos estrat\u00e9gicos de la empresa.<\/p>\n<p>\u2013 Detectar relaciones causa-efecto para identificar fuentes de beneficio.<\/p>\n<p>\u2013 Proveer un marco de gesti\u00f3n t\u00e1ctica de proyectos innovadores.<\/p>\n<p>\u2013 Identificar los departamentos y las personas m\u00e1s innovadoras en la corporaci\u00f3n.<\/p>\n<p>\u2013 Incentivar a los miembros del equipo para que cada uno sea m\u00e1s innovador en su d\u00eda a d\u00eda.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":9224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[414,426,417,420],"tags":[346,347,301,348,349,307,350,351],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emprendimiento Corporativo: Hacia una empresa innovadora<\/title>\n<meta name=\"description\" content=\"El emprendimiento corporativo es una combinaci\u00f3n de estrategia y ecosistema para identificar, fomentar y cultivar el esp\u00edritu emprendedor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.activede.com\/en\/estrategia-innovacion-empresa-medir\/\" \/>\n<meta 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