{"id":5738,"date":"2015-02-18T15:59:46","date_gmt":"2015-02-18T15:59:46","guid":{"rendered":"http:\/\/jrierac.diviagency.org\/?p=5738"},"modified":"2018-11-15T13:39:20","modified_gmt":"2018-11-15T13:39:20","slug":"los-saltos-de-fe-en-el-proceso-de-innovacion","status":"publish","type":"post","link":"https:\/\/www.activede.com\/en\/los-saltos-de-fe-en-el-proceso-de-innovacion\/","title":{"rendered":"Los saltos de fe en el proceso de innovaci\u00f3n"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>En el proceso de innovaci\u00f3n es muy importante identificar los saltos de fe. \u00c9stos, tal y como explica Randy Komisar, Partner en Kleiner Perkins (KPCB), en su libro Getting to Plan B, son\u00a0<strong>aquellas preguntas fundamentales a las cuales hay que dar respuesta<\/strong>. Si la respuesta es afirmativa har\u00e1n crecer el negocio, si no, lo van a destruir.<\/p>\n<p>Con el auge de la emprendedur\u00eda y la innovaci\u00f3n empresarial ha quedado claro que\u00a0<strong>desarrollar un plan de negocio no es la manera \u00f3ptima de proceder cuando las condiciones son de extrema incertidumbre<\/strong>.<\/p>\n<p>Los planes de negocio sirven cuando podemos medir y predecir con cierta fiabilidad lo que va a suceder. Esto s\u00f3lo se puede hacer cuando tenemos datos en nuestro poder porque estamos creando algo que no es nuevo. Alguien previamente ha dado respuesta a estas preguntas fundamentales. Pero, \u00bfY cu\u00e1ndo creamos algo completamente nuevo? Carecemos de datos porque nadie ha hecho nada parecido y por lo tanto todo nuestro plan de negocio se va a sustentar en hip\u00f3tesis. Si no son ciertas el plan de negocio servir\u00e1 para desarrollar algo que probablemente nadie quiera, y por ello, una p\u00e9rdida de tiempo.<\/p>\n<p>Pongamos como ejemplo el iPod de Apple. Steve Jobs pod\u00eda sacar mucha informaci\u00f3n del mercado gracias a lo que Randy Komisar llama\u00a0<strong>an\u00e1logos<\/strong>\u00a0y\u00a0<strong>ant\u00edlogos<\/strong>. Un an\u00e1logo eran los walkman, que, daban respuesta a una pregunta fundamental, \u00bfQuiere la gente estar en espacios p\u00fablicos escuchando m\u00fasica a trav\u00e9s de auriculares? Lo que hoy parece una tonter\u00eda era una pregunta cr\u00edtica, fue un \u201csalto de fe\u201d, para Sony. Si la respuesta hubiera sido negativa Sony hubiera desarrollado un producto que no se hubiera vendido. Otra pregunta fundamental que deb\u00eda responder Apple era, \u00bfEst\u00e1 dispuesta la gente a bajarse m\u00fasica de la red? De nuevo pod\u00eda obtener informaci\u00f3n pero de un ant\u00edlogo en este caso, Napster. Un ant\u00edlogo porque demostraba que la gente s\u00ed que descargaba m\u00fasica de la red, pero gratis. Luego, \u00bfEst\u00e1 dispuesta la gente a pagar por descargarse m\u00fasica? Esta fue una verdadera pregunta, un salto de fe, al que Apple necesitaba dar respuesta.<\/p>\n<p>Si est\u00e1s creando un nuevo producto o servicio es fundamental que empieces identificando tres preguntas cr\u00edticas, tres aut\u00e9nticos saltos de fe a los que tienes que dar respuesta y que marcar\u00e1n la ruta de tu negocio. Tu responsabilidad consiste en dise\u00f1ar experimentos para testear tus hip\u00f3tesis y obtener datos emp\u00edricos del mercado.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":9298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[127,128,130,131,132],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los saltos de fe en el proceso de innovaci\u00f3n - Active Development<\/title>\n<meta name=\"description\" content=\"En el proceso de innovaci\u00f3n es muy importante identificar los saltos de fe. \u00c9stos son aquellas preguntas fundamentales a las cuales hay que dar respuesta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.activede.com\/en\/los-saltos-de-fe-en-el-proceso-de-innovacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los saltos de fe en el proceso de innovaci\u00f3n - 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