{"id":35010,"date":"2026-08-31T14:35:25","date_gmt":"2026-08-31T14:35:25","guid":{"rendered":"https:\/\/www.activede.com\/?page_id=35010"},"modified":"2026-09-01T11:30:37","modified_gmt":"2026-09-01T11:30:37","slug":"innovation-corporate-entrepreneurship","status":"publish","type":"page","link":"https:\/\/www.activede.com\/en\/innovation-corporate-entrepreneurship\/","title":{"rendered":"Innovation &#038; Corporate Entrepreneurship"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"35010\" class=\"elementor elementor-35010 elementor-34696\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51817bd e-flex e-con-boxed e-con e-parent\" data-id=\"51817bd\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ca066 elementor-widget elementor-widget-html\" data-id=\"d2ca066\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"ad-ice-hero\">\r\n\r\n  <div class=\"ad-ice-hero__bg\"><\/div>\r\n  <div class=\"ad-ice-hero__overlay\"><\/div>\r\n\r\n  <div class=\"ad-ice-hero__content\">\r\n\r\n    <div class=\"ad-ice-hero__main\">\r\n\r\n      <div class=\"ad-ice-hero__eyebrow\">\r\n        INNOVATION &amp; CORPORATE ENTREPRENEURSHIP\r\n      <\/div>\r\n\r\n      <h1>\r\n        Innovation isn't about<br>\r\n        generating ideas.<br>\r\n        <span>It's about turning them into growth.<\/span>\r\n      <\/h1>\r\n\r\n      <p class=\"ad-ice-hero__lead\">\r\n        We design and activate innovation and corporate entrepreneurship\r\n        systems that turn talent, startups and new technologies\r\n        into real, sustainable impact.\r\n      <\/p>\r\n\r\n\r\n      <div class=\"ad-ice-hero__buttons\">\r\n\r\n        <a\r\n          href=\"#soluciones\"\r\n          class=\"ad-ice-hero__primary\"\r\n        >\r\n          Design your innovation system\r\n          <span aria-hidden=\"true\">\u2192<\/span>\r\n        <\/a>\r\n\r\n        <a\r\n          href=\"URL_VIDEO_INNOVACION\"\r\n          class=\"ad-ice-hero__secondary\"\r\n          target=\"_blank\"\r\n          rel=\"noopener\"\r\n        >\r\n          <span class=\"ad-ice-play\" aria-hidden=\"true\">\u25b6<\/span>\r\n          Watch video\r\n        <\/a>\r\n\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n\r\n    <div class=\"ad-ice-hero__pillars\">\r\n\r\n\r\n      <div class=\"ad-ice-pillar\">\r\n\r\n        <div class=\"ad-ice-pillar__icon\">\r\n          \u25ce\r\n        <\/div>\r\n\r\n        <div class=\"ad-ice-pillar__copy\">\r\n\r\n          <strong>\r\n            Impact focused\r\n          <\/strong>\r\n\r\n          <span>\r\n            From opportunity to results.\r\n          <\/span>\r\n\r\n        <\/div>\r\n\r\n      <\/div>\r\n\r\n\r\n      <div class=\"ad-ice-pillar\">\r\n\r\n        <div class=\"ad-ice-pillar__icon\">\r\n          \u25c7\r\n        <\/div>\r\n\r\n        <div class=\"ad-ice-pillar__copy\">\r\n\r\n          <strong>\r\n            Business &amp; technology\r\n          <\/strong>\r\n\r\n          <span>\r\n            We connect capabilities, partners and technology.\r\n          <\/span>\r\n\r\n        <\/div>\r\n\r\n      <\/div>\r\n\r\n\r\n      <div class=\"ad-ice-pillar\">\r\n\r\n        <div class=\"ad-ice-pillar__icon\">\r\n          \u2197\r\n        <\/div>\r\n\r\n        <div class=\"ad-ice-pillar__copy\">\r\n\r\n          <strong>\r\n            Real-world experience\r\n          <\/strong>\r\n\r\n          <span>\r\n            Innovation applied to real business challenges.\r\n          <\/span>\r\n\r\n        <\/div>\r\n\r\n      <\/div>\r\n\r\n\r\n      <div class=\"ad-ice-pillar\">\r\n\r\n        <div class=\"ad-ice-pillar__icon\">\r\n          \u25c9\r\n        <\/div>\r\n\r\n        <div class=\"ad-ice-pillar__copy\">\r\n\r\n          <strong>\r\n            Proprietary methodology\r\n          <\/strong>\r\n\r\n          <span>\r\n            A system to innovate with method and rigor.\r\n          <\/span>\r\n\r\n        <\/div>\r\n\r\n      <\/div>\r\n\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<style>\r\n\r\n.elementor-widget-html:has(.ad-ice-hero),\r\n.elementor-widget-html:has(.ad-ice-hero) > .elementor-widget-container {\r\n  margin: 0 !important;\r\n  padding: 0 !important;\r\n}\r\n\r\n.e-con:has(.ad-ice-hero),\r\n.elementor-section:has(.ad-ice-hero),\r\n.elementor-column:has(.ad-ice-hero) {\r\n  margin-top: 0 !important;\r\n  margin-bottom: 0 !important;\r\n  padding-top: 0 !important;\r\n  padding-bottom: 0 !important;\r\n  gap: 0 !important;\r\n}\r\n\r\n.ad-ice-hero {\r\n  position: relative;\r\n  width: 100vw;\r\n  max-width: 100vw;\r\n  margin-top: -1px !important;\r\n  margin-bottom: 0 !important;\r\n  margin-left: calc(50% - 50vw) !important;\r\n  margin-right: calc(50% - 50vw) !important;\r\n  padding: 0 !important;\r\n  min-height: 720px;\r\n  overflow: hidden;\r\n  background: #202428;\r\n  font-family: inherit;\r\n  box-sizing: border-box;\r\n}\r\n\r\n.ad-ice-hero__bg {\r\n  position: absolute;\r\n  inset: 0;\r\n  width: 100%;\r\n  height: 100%;\r\n  margin: 0 !important;\r\n  padding: 0 !important;\r\n  background-image:\r\n    url(\"https:\/\/www.activede.com\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-26-ago-2026-16_55_40.png\");\r\n  background-repeat: no-repeat;\r\n  background-size: cover;\r\n  background-position: 52% center;\r\n}\r\n\r\n.ad-ice-hero__overlay {\r\n  position: absolute;\r\n  inset: 0;\r\n  z-index: 1;\r\n  background:\r\n    linear-gradient(\r\n      90deg,\r\n      rgba(16,19,22,.88) 0%,\r\n      rgba(16,19,22,.76) 26%,\r\n      rgba(16,19,22,.48) 44%,\r\n      rgba(16,19,22,.20) 61%,\r\n      rgba(16,19,22,.05) 78%,\r\n      rgba(16,19,22,0) 100%\r\n    );\r\n}\r\n\r\n.ad-ice-hero__content {\r\n  position: relative;\r\n  z-index: 2;\r\n  display: flex;\r\n  flex-direction: column;\r\n  justify-content: space-between;\r\n  max-width: 1280px;\r\n  min-height: 720px;\r\n  margin: 0 auto;\r\n  padding: 72px 42px 32px;\r\n  box-sizing: border-box;\r\n}\r\n\r\n.ad-ice-hero__main {\r\n  max-width: 650px;\r\n}\r\n\r\n.ad-ice-hero__eyebrow {\r\n  margin-bottom: 16px;\r\n  color: #f47c20;\r\n  font-size: 12px;\r\n  font-weight: 700;\r\n  line-height: 1.3;\r\n  letter-spacing: 1.7px;\r\n}\r\n\r\n.ad-ice-hero h1 {\r\n  margin: 0 0 23px !important;\r\n  padding: 0 !important;\r\n  color: #ffffff !important;\r\n  font-family: inherit !important;\r\n  font-size: 56px !important;\r\n  font-weight: 700 !important;\r\n  line-height: 1.04 !important;\r\n  letter-spacing: -1.2px !important;\r\n  text-shadow: 0 2px 9px rgba(0,0,0,.22);\r\n}\r\n\r\n.ad-ice-hero h1 span {\r\n  color: #f47c20 !important;\r\n}\r\n\r\n.ad-ice-hero__lead {\r\n  max-width: 610px;\r\n  margin: 0 0 29px !important;\r\n  color: rgba(255,255,255,.96) !important;\r\n  font-size: 17px !important;\r\n  font-weight: 400;\r\n  line-height: 1.62 !important;\r\n  text-shadow: 0 1px 4px rgba(0,0,0,.20);\r\n}\r\n\r\n.ad-ice-hero__buttons {\r\n  display: flex;\r\n  flex-wrap: wrap;\r\n  gap: 12px;\r\n}\r\n\r\n.ad-ice-hero__primary,\r\n.ad-ice-hero__secondary {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  gap: 10px;\r\n  min-height: 52px;\r\n  padding: 0 22px;\r\n  box-sizing: border-box;\r\n  border-radius: 5px;\r\n  text-decoration: none !important;\r\n  font-size: 14px;\r\n  font-weight: 700;\r\n  line-height: 1.3;\r\n  transition:\r\n    background .2s ease,\r\n    transform .2s ease,\r\n    border-color .2s ease;\r\n}\r\n\r\n.ad-ice-hero__primary {\r\n  color: #ffffff !important;\r\n  background: #f47c20;\r\n  border: 1px solid #f47c20;\r\n}\r\n\r\n.ad-ice-hero__primary:hover {\r\n  color: #ffffff !important;\r\n  background: #df6d17;\r\n  border-color: #df6d17;\r\n  transform: translateY(-1px);\r\n}\r\n\r\n.ad-ice-hero__secondary {\r\n  color: #ffffff !important;\r\n  background: rgba(20,23,26,.48);\r\n  border: 1px solid rgba(255,255,255,.38);\r\n  backdrop-filter: blur(5px);\r\n  -webkit-backdrop-filter: blur(5px);\r\n}\r\n\r\n.ad-ice-hero__secondary:hover {\r\n  color: #ffffff !important;\r\n  background: rgba(20,23,26,.67);\r\n  border-color: rgba(255,255,255,.55);\r\n  transform: translateY(-1px);\r\n}\r\n\r\n.ad-ice-play {\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  width: 26px;\r\n  height: 26px;\r\n  flex: 0 0 26px;\r\n  border: 1px solid rgba(255,255,255,.78);\r\n  border-radius: 50%;\r\n  font-size: 8px;\r\n}\r\n\r\n.ad-ice-hero__pillars {\r\n  display: grid;\r\n  grid-template-columns: repeat(4,minmax(0,1fr));\r\n  gap: 0;\r\n  width: 100%;\r\n  margin-top: 45px;\r\n  padding: 18px 12px;\r\n  box-sizing: border-box;\r\n  background: rgba(17,20,23,.70);\r\n  border: 1px solid rgba(255,255,255,.14);\r\n  border-radius: 10px;\r\n  backdrop-filter: blur(5px);\r\n  -webkit-backdrop-filter: blur(5px);\r\n}\r\n\r\n.ad-ice-pillar {\r\n  position: relative;\r\n  display: flex;\r\n  align-items: center;\r\n  gap: 13px;\r\n  min-width: 0;\r\n  padding: 6px 18px;\r\n}\r\n\r\n.ad-ice-pillar:not(:last-child)::after {\r\n  content: \"\";\r\n  position: absolute;\r\n  right: 0;\r\n  top: 2px;\r\n  bottom: 2px;\r\n  width: 1px;\r\n  background: rgba(255,255,255,.15);\r\n}\r\n\r\n.ad-ice-pillar__icon {\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  flex: 0 0 38px;\r\n  width: 38px;\r\n  height: 38px;\r\n  color: #f47c20;\r\n  font-size: 26px;\r\n}\r\n\r\n.ad-ice-pillar__copy {\r\n  min-width: 0;\r\n}\r\n\r\n.ad-ice-pillar strong {\r\n  display: block;\r\n  margin-bottom: 5px;\r\n  color: #ffffff;\r\n  font-size: 15px;\r\n  font-weight: 700;\r\n  line-height: 1.3;\r\n}\r\n\r\n.ad-ice-pillar span {\r\n  display: block;\r\n  color: rgba(255,255,255,.89);\r\n  font-size: 13px;\r\n  font-weight: 400;\r\n  line-height: 1.45;\r\n}\r\n\r\n@media (min-width: 1440px) {\r\n\r\n  .ad-ice-hero,\r\n  .ad-ice-hero__content {\r\n    min-height: 750px;\r\n  }\r\n\r\n  .ad-ice-hero h1 {\r\n    font-size: 60px !important;\r\n  }\r\n\r\n  .ad-ice-hero__bg {\r\n    background-position: 52% 48%;\r\n  }\r\n\r\n}\r\n\r\n@media (max-width: 1024px) {\r\n\r\n  .ad-ice-hero,\r\n  .ad-ice-hero__content {\r\n    min-height: 680px;\r\n  }\r\n\r\n  .ad-ice-hero__bg {\r\n    background-position: 60% center;\r\n  }\r\n\r\n  .ad-ice-hero__content {\r\n    padding: 58px 28px 28px;\r\n  }\r\n\r\n  .ad-ice-hero h1 {\r\n    font-size: 46px !important;\r\n  }\r\n\r\n  .ad-ice-hero__lead {\r\n    font-size: 16px !important;\r\n  }\r\n\r\n  .ad-ice-hero__pillars {\r\n    grid-template-columns: repeat(2,1fr);\r\n    gap: 16px 0;\r\n  }\r\n\r\n  .ad-ice-pillar:nth-child(2)::after {\r\n    display: none;\r\n  }\r\n\r\n}\r\n\r\n@media (max-width: 767px) {\r\n\r\n  .ad-ice-hero {\r\n    min-height: auto;\r\n  }\r\n\r\n  .ad-ice-hero__bg {\r\n    background-position: 70% center;\r\n  }\r\n\r\n  .ad-ice-hero__overlay {\r\n    background:\r\n      linear-gradient(\r\n        180deg,\r\n        rgba(17,20,23,.92) 0%,\r\n        rgba(17,20,23,.82) 40%,\r\n        rgba(17,20,23,.70) 66%,\r\n        rgba(17,20,23,.91) 100%\r\n      );\r\n  }\r\n\r\n  .ad-ice-hero__content {\r\n    min-height: auto;\r\n    padding: 46px 18px 26px;\r\n  }\r\n\r\n  .ad-ice-hero__main {\r\n    max-width: 100%;\r\n  }\r\n\r\n  .ad-ice-hero h1 {\r\n    font-size: 35px !important;\r\n    line-height: 1.08 !important;\r\n    letter-spacing: -.6px !important;\r\n  }\r\n\r\n  .ad-ice-hero h1 br {\r\n    display: none;\r\n  }\r\n\r\n  .ad-ice-hero h1 span {\r\n    display: block;\r\n    margin-top: 4px;\r\n  }\r\n\r\n  .ad-ice-hero__lead {\r\n    max-width: 100%;\r\n    font-size: 15.5px !important;\r\n    line-height: 1.58 !important;\r\n  }\r\n\r\n  .ad-ice-hero__buttons {\r\n    display: grid;\r\n    grid-template-columns: 1fr;\r\n    gap: 9px;\r\n  }\r\n\r\n  .ad-ice-hero__primary,\r\n  .ad-ice-hero__secondary {\r\n    width: 100%;\r\n    box-sizing: border-box;\r\n    font-size: 14px;\r\n  }\r\n\r\n  .ad-ice-hero__pillars {\r\n    grid-template-columns: 1fr;\r\n    gap: 0;\r\n    margin-top: 32px;\r\n    padding: 6px 14px;\r\n  }\r\n\r\n  .ad-ice-pillar {\r\n    padding: 14px 2px;\r\n  }\r\n\r\n  .ad-ice-pillar:not(:last-child)::after {\r\n    top: auto;\r\n    left: 0;\r\n    right: 0;\r\n    bottom: 0;\r\n    width: 100%;\r\n    height: 1px;\r\n  }\r\n\r\n  .ad-ice-pillar strong {\r\n    font-size: 15px;\r\n  }\r\n\r\n  .ad-ice-pillar span {\r\n    font-size: 13.5px;\r\n  }\r\n\r\n}\r\n\r\n@media (max-width: 390px) {\r\n\r\n  .ad-ice-hero__content {\r\n    padding-left: 16px;\r\n    padding-right: 16px;\r\n  }\r\n\r\n  .ad-ice-hero h1 {\r\n    font-size: 32px !important;\r\n  }\r\n\r\n}\r\n\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ec5fd3 e-flex e-con-boxed e-con e-parent\" data-id=\"8ec5fd3\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b20effe elementor-widget elementor-widget-html\" data-id=\"b20effe\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"ad-ice-challenge\">\r\n\r\n  <div class=\"ad-ice-challenge__grid\">\r\n\r\n    <!-- CHALLENGE -->\r\n\r\n    <div class=\"ad-ice-challenge__problem\">\r\n\r\n      <div class=\"ad-ice-section-label\">\r\n        THE CHALLENGE\r\n      <\/div>\r\n\r\n      <h2>\r\n        Most organizations have ideas.\r\n        <span>Few manage to scale them.<\/span>\r\n      <\/h2>\r\n\r\n      <div class=\"ad-ice-problem-list\">\r\n\r\n        <div class=\"ad-ice-problem\">\r\n          <span>01<\/span>\r\n          <p>We have ideas, but few make it to scale.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"ad-ice-problem\">\r\n          <span>02<\/span>\r\n          <p>We fail to anticipate the next disruption.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"ad-ice-problem\">\r\n          <span>03<\/span>\r\n          <p>\r\n            The greatest threat is continuing to operate with an organization\r\n            designed for a world that no longer exists.\r\n          <\/p>\r\n        <\/div>\r\n\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n\r\n    <!-- RESULTS -->\r\n\r\n    <div class=\"ad-ice-challenge__results\">\r\n\r\n      <div class=\"ad-ice-section-label\">\r\n        WHAT WE ACHIEVE\r\n      <\/div>\r\n\r\n      <h2>\r\n        We turn innovation into a\r\n        <span>permanent organizational capability.<\/span>\r\n      <\/h2>\r\n\r\n      <div class=\"ad-ice-results-grid\">\r\n\r\n        <article>\r\n          <div class=\"ad-ice-result-icon\">\u2197<\/div>\r\n          <h3>New businesses<\/h3>\r\n          <p>More options for growth and diversification.<\/p>\r\n        <\/article>\r\n\r\n        <article>\r\n          <div class=\"ad-ice-result-icon\">\u25ce<\/div>\r\n          <h3>Greater impact<\/h3>\r\n          <p>Sharper focus on opportunities that create business value.<\/p>\r\n        <\/article>\r\n\r\n        <article>\r\n          <div class=\"ad-ice-result-icon\">\u00bb<\/div>\r\n          <h3>Greater speed<\/h3>\r\n          <p>More agility to decide, experiment and move forward.<\/p>\r\n        <\/article>\r\n\r\n        <article>\r\n          <div class=\"ad-ice-result-icon\">\u25c7<\/div>\r\n          <h3>Activated talent<\/h3>\r\n          <p>People capable of turning knowledge into opportunities.<\/p>\r\n        <\/article>\r\n\r\n        <article>\r\n          <div class=\"ad-ice-result-icon\">\u25cb<\/div>\r\n          <h3>Lower risk<\/h3>\r\n          <p>We validate progressively before investing at scale.<\/p>\r\n        <\/article>\r\n\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<style>\r\n\r\n.ad-ice-challenge{\r\n  max-width:1160px;\r\n  margin:0 auto;\r\n  padding:42px 24px 40px;\r\n  box-sizing:border-box;\r\n  font-family:inherit;\r\n}\r\n\r\n.ad-ice-challenge__grid{\r\n  display:grid;\r\n  grid-template-columns:.92fr 1.65fr;\r\n  gap:54px;\r\n}\r\n\r\n.ad-ice-section-label{\r\n  margin-bottom:10px;\r\n  color:#f47c20;\r\n  font-size:11px;\r\n  font-weight:700;\r\n  line-height:1.3;\r\n  letter-spacing:1.5px;\r\n}\r\n\r\n.ad-ice-challenge h2{\r\n  margin:0 0 25px!important;\r\n  color:#3f4348!important;\r\n  font-family:inherit!important;\r\n  font-size:30px!important;\r\n  font-weight:700!important;\r\n  line-height:1.2!important;\r\n  letter-spacing:-.45px!important;\r\n}\r\n\r\n.ad-ice-challenge h2 span{\r\n  color:#f47c20;\r\n}\r\n\r\n.ad-ice-problem-list{\r\n  border-top:1px solid #e2e4e6;\r\n}\r\n\r\n.ad-ice-problem{\r\n  display:grid;\r\n  grid-template-columns:34px 1fr;\r\n  gap:11px;\r\n  padding:14px 0;\r\n  border-bottom:1px solid #e2e4e6;\r\n}\r\n\r\n.ad-ice-problem span{\r\n  padding-top:2px;\r\n  color:#f47c20;\r\n  font-size:10px;\r\n  font-weight:700;\r\n  line-height:1.4;\r\n}\r\n\r\n.ad-ice-problem p{\r\n  margin:0!important;\r\n  color:#5f6468!important;\r\n  font-size:14.5px!important;\r\n  line-height:1.55!important;\r\n}\r\n\r\n.ad-ice-results-grid{\r\n  display:grid;\r\n  grid-template-columns:repeat(5,1fr);\r\n  gap:10px;\r\n}\r\n\r\n.ad-ice-results-grid article{\r\n  min-height:205px;\r\n  padding:22px 15px;\r\n  text-align:center;\r\n  background:#f7f8f9;\r\n  border:1px solid #e1e4e6;\r\n  border-radius:9px;\r\n  box-sizing:border-box;\r\n  transition:\r\n    transform .2s ease,\r\n    border-color .2s ease,\r\n    box-shadow .2s ease;\r\n}\r\n\r\n.ad-ice-results-grid article:hover{\r\n  transform:translateY(-3px);\r\n  border-color:rgba(244,124,32,.35);\r\n  box-shadow:0 10px 25px rgba(24,28,32,.06);\r\n}\r\n\r\n.ad-ice-result-icon{\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  width:44px;\r\n  height:44px;\r\n  margin:0 auto 16px;\r\n  color:#f47c20;\r\n  border:1px solid rgba(244,124,32,.60);\r\n  border-radius:50%;\r\n  font-size:19px;\r\n}\r\n\r\n.ad-ice-results-grid h3{\r\n  margin:0 0 10px!important;\r\n  color:#3f4348!important;\r\n  font-family:inherit!important;\r\n  font-size:15px!important;\r\n  font-weight:700!important;\r\n  line-height:1.3!important;\r\n}\r\n\r\n.ad-ice-results-grid p{\r\n  margin:0!important;\r\n  color:#666c71!important;\r\n  font-size:13.5px!important;\r\n  line-height:1.5!important;\r\n}\r\n\r\n@media(max-width:1024px){\r\n\r\n  .ad-ice-challenge__grid{\r\n    grid-template-columns:1fr;\r\n    gap:36px;\r\n  }\r\n\r\n  .ad-ice-results-grid{\r\n    grid-template-columns:repeat(5,1fr);\r\n  }\r\n\r\n}\r\n\r\n@media(max-width:850px){\r\n\r\n  .ad-ice-results-grid{\r\n    grid-template-columns:repeat(3,1fr);\r\n  }\r\n\r\n}\r\n\r\n@media(max-width:767px){\r\n\r\n  .ad-ice-challenge{\r\n    padding:34px 18px 36px;\r\n  }\r\n\r\n  .ad-ice-challenge h2{\r\n    font-size:28px!important;\r\n    line-height:1.22!important;\r\n  }\r\n\r\n  .ad-ice-problem p{\r\n    font-size:14.5px!important;\r\n  }\r\n\r\n  .ad-ice-results-grid{\r\n    grid-template-columns:1fr;\r\n    gap:9px;\r\n  }\r\n\r\n  .ad-ice-results-grid article{\r\n    display:grid;\r\n    grid-template-columns:50px 1fr;\r\n    grid-template-rows:auto auto;\r\n    column-gap:14px;\r\n    row-gap:4px;\r\n    min-height:0;\r\n    padding:18px 17px;\r\n    text-align:left;\r\n  }\r\n\r\n  .ad-ice-result-icon{\r\n    grid-row:1 \/ 3;\r\n    margin:0;\r\n  }\r\n\r\n  .ad-ice-results-grid h3{\r\n    margin:0!important;\r\n    font-size:15px!important;\r\n  }\r\n\r\n  .ad-ice-results-grid p{\r\n    font-size:14px!important;\r\n  }\r\n\r\n}\r\n\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e199bc0 e-flex e-con-boxed e-con e-parent\" data-id=\"e199bc0\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-962d2e3 elementor-widget elementor-widget-html\" data-id=\"962d2e3\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"ad-ice-solutions\" id=\"soluciones\">\r\n\r\n  <div class=\"ad-ice-solutions__header\">\r\n\r\n    <div class=\"ad-ice-section-label\">\r\n      HOW WE DO IT\r\n    <\/div>\r\n\r\n    <h2>\r\n      Solutions across the entire innovation cycle\r\n    <\/h2>\r\n\r\n    <p>\r\n      From strategy to scaling, integrating\r\n      internal talent and the external ecosystem.\r\n    <\/p>\r\n\r\n  <\/div>\r\n\r\n\r\n  <div class=\"ad-ice-solutions__grid\">\r\n\r\n\r\n    <!-- 01 -->\r\n\r\n    <article class=\"ad-ice-solution ad-ice-solution--linked\">\r\n\r\n      <span class=\"ad-ice-solution__number\">01<\/span>\r\n\r\n      <div class=\"ad-ice-solution__icon\">\u25ce<\/div>\r\n\r\n      <h3>Corporate Entrepreneurship<\/h3>\r\n\r\n      <p>\r\n        We activate internal entrepreneurial talent to turn\r\n        ideas into projects and new businesses.\r\n      <\/p>\r\n\r\n      <a href=\"https:\/\/www.activede.com\/en\/new-corporate-venture\/\">\r\n        Explore solution\r\n        <span aria-hidden=\"true\">\u2192<\/span>\r\n      <\/a>\r\n\r\n    <\/article>\r\n\r\n\r\n    <!-- 02 -->\r\n\r\n    <article class=\"ad-ice-solution ad-ice-solution--linked\">\r\n\r\n      <span class=\"ad-ice-solution__number\">02<\/span>\r\n\r\n      <div class=\"ad-ice-solution__icon\">\u2197<\/div>\r\n\r\n      <h3>Innovation Management<\/h3>\r\n\r\n      <p>\r\n        We design the strategy, processes and mechanisms required\r\n        to manage innovation systematically.\r\n      <\/p>\r\n\r\n      <a href=\"https:\/\/www.activede.com\/en\/innovation-management-new\/\">\r\n        Explore solution\r\n        <span aria-hidden=\"true\">\u2192<\/span>\r\n      <\/a>\r\n\r\n    <\/article>\r\n\r\n\r\n    <!-- 03 -->\r\n\r\n    <article class=\"ad-ice-solution\">\r\n\r\n      <span class=\"ad-ice-solution__number\">03<\/span>\r\n\r\n      <div class=\"ad-ice-solution__icon\">\u25c7<\/div>\r\n\r\n      <h3>Corporate Venturing<\/h3>\r\n\r\n      <p>\r\n        We connect corporate innovation with the entrepreneurial ecosystem\r\n        to access new opportunities.\r\n      <\/p>\r\n\r\n    <\/article>\r\n\r\n\r\n    <!-- 04 -->\r\n\r\n    <article class=\"ad-ice-solution\">\r\n\r\n      <span class=\"ad-ice-solution__number\">04<\/span>\r\n\r\n      <div class=\"ad-ice-solution__icon\">\u221e<\/div>\r\n\r\n      <h3>Venture Client<\/h3>\r\n\r\n      <p>\r\n        We identify challenges and connect external solutions\r\n        with real business needs.\r\n      <\/p>\r\n\r\n    <\/article>\r\n\r\n\r\n    <!-- 05 -->\r\n\r\n    <article class=\"ad-ice-solution\">\r\n\r\n      <span class=\"ad-ice-solution__number\">05<\/span>\r\n\r\n      <div class=\"ad-ice-solution__icon\">\u25cb<\/div>\r\n\r\n      <h3>Open Innovation<\/h3>\r\n\r\n      <p>\r\n        We connect talent, startups, universities,\r\n        technology centers and external ecosystems.\r\n      <\/p>\r\n\r\n    <\/article>\r\n\r\n\r\n    <!-- 06 -->\r\n\r\n    <article class=\"ad-ice-solution\">\r\n\r\n      <span class=\"ad-ice-solution__number\">06<\/span>\r\n\r\n      <div class=\"ad-ice-solution__icon\">\u25b3<\/div>\r\n\r\n      <h3>Accelerators &amp; Incubators<\/h3>\r\n\r\n      <p>\r\n        We design and manage programs to develop\r\n        internal projects and new opportunities.\r\n      <\/p>\r\n\r\n    <\/article>\r\n\r\n\r\n    <!-- 07 -->\r\n\r\n    <article class=\"ad-ice-solution\">\r\n\r\n      <span class=\"ad-ice-solution__number\">07<\/span>\r\n\r\n      <div class=\"ad-ice-solution__icon\">\u00bb<\/div>\r\n\r\n      <h3>Pilots &amp; Scaling<\/h3>\r\n\r\n      <p>\r\n        We turn tests and experiments into solutions\r\n        ready to grow and create value.\r\n      <\/p>\r\n\r\n    <\/article>\r\n\r\n\r\n    <!-- 08 -->\r\n\r\n    <article class=\"ad-ice-solution ad-ice-solution--highlight\">\r\n\r\n      <span class=\"ad-ice-solution__number\">08<\/span>\r\n\r\n      <div class=\"ad-ice-solution__icon\">\u2605<\/div>\r\n\r\n      <h3>ProActive Mindset<\/h3>\r\n\r\n      <p>\r\n        We develop the mindset and awareness required to evolve\r\n        into an organization capable of anticipating opportunities\r\n        and leading change.\r\n      <\/p>\r\n\r\n    <\/article>\r\n\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<style>\r\n\r\n.ad-ice-solutions{\r\n  max-width:1160px;\r\n  margin:0 auto;\r\n  padding:48px 24px 52px;\r\n  box-sizing:border-box;\r\n  font-family:inherit;\r\n}\r\n\r\n.ad-ice-solutions__header{\r\n  max-width:800px;\r\n  margin:0 auto 34px;\r\n  text-align:center;\r\n}\r\n\r\n.ad-ice-section-label{\r\n  margin-bottom:10px;\r\n  color:#f47c20;\r\n  font-size:11px;\r\n  font-weight:700;\r\n  line-height:1.3;\r\n  letter-spacing:1.6px;\r\n}\r\n\r\n.ad-ice-solutions__header h2{\r\n  margin:0 0 11px!important;\r\n  padding:0!important;\r\n  color:#3f4348!important;\r\n  font-family:inherit!important;\r\n  font-size:36px!important;\r\n  font-weight:700!important;\r\n  line-height:1.18!important;\r\n  letter-spacing:-.55px!important;\r\n}\r\n\r\n.ad-ice-solutions__header p{\r\n  max-width:650px;\r\n  margin:0 auto!important;\r\n  color:#686e73!important;\r\n  font-size:15.5px!important;\r\n  font-weight:400;\r\n  line-height:1.6!important;\r\n}\r\n\r\n.ad-ice-solutions__grid{\r\n  display:grid;\r\n  grid-template-columns:repeat(4,minmax(0,1fr));\r\n  gap:14px;\r\n}\r\n\r\n.ad-ice-solution{\r\n  position:relative;\r\n  display:flex;\r\n  flex-direction:column;\r\n  min-height:285px;\r\n  padding:26px 22px 23px;\r\n  overflow:hidden;\r\n  background:#f7f8f9;\r\n  border:1px solid #e1e4e6;\r\n  border-radius:10px;\r\n  box-sizing:border-box;\r\n\r\n  transition:\r\n    transform .22s ease,\r\n    border-color .22s ease,\r\n    box-shadow .22s ease,\r\n    background .22s ease;\r\n}\r\n\r\n.ad-ice-solution::before{\r\n  content:\"\";\r\n  position:absolute;\r\n  top:0;\r\n  left:0;\r\n  width:100%;\r\n  height:3px;\r\n  background:#f47c20;\r\n  transform:scaleX(0);\r\n  transform-origin:left center;\r\n  transition:transform .25s ease;\r\n}\r\n\r\n.ad-ice-solution:hover{\r\n  transform:translateY(-4px);\r\n  border-color:#d7dade;\r\n  background:#fff;\r\n  box-shadow:0 14px 32px rgba(24,28,32,.07);\r\n}\r\n\r\n.ad-ice-solution:hover::before{\r\n  transform:scaleX(1);\r\n}\r\n\r\n.ad-ice-solution--linked{\r\n  background:#fff;\r\n  border-color:#d9dde0;\r\n}\r\n\r\n.ad-ice-solution--highlight{\r\n  background:linear-gradient(\r\n    145deg,\r\n    #fff 0%,\r\n    #fff8f3 100%\r\n  );\r\n\r\n  border-color:rgba(244,124,32,.38);\r\n}\r\n\r\n.ad-ice-solution__number{\r\n  position:absolute;\r\n  top:20px;\r\n  right:20px;\r\n  color:#9ca1a5;\r\n  font-size:10px;\r\n  font-weight:700;\r\n  line-height:1;\r\n  letter-spacing:.7px;\r\n}\r\n\r\n.ad-ice-solution__icon{\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  flex:0 0 46px;\r\n  width:46px;\r\n  height:46px;\r\n  margin-bottom:19px;\r\n  color:#f47c20;\r\n  background:rgba(255,255,255,.75);\r\n  border:1px solid rgba(244,124,32,.52);\r\n  border-radius:50%;\r\n  font-size:20px;\r\n}\r\n\r\n.ad-ice-solution h3{\r\n  margin:0 0 11px!important;\r\n  padding:0!important;\r\n  color:#3f4348!important;\r\n  font-family:inherit!important;\r\n  font-size:18px!important;\r\n  font-weight:700!important;\r\n  line-height:1.3!important;\r\n}\r\n\r\n.ad-ice-solution p{\r\n  margin:0!important;\r\n  color:#666c71!important;\r\n  font-size:14px!important;\r\n  font-weight:400;\r\n  line-height:1.55!important;\r\n}\r\n\r\n.ad-ice-solution a{\r\n  display:inline-flex;\r\n  align-items:center;\r\n  gap:8px;\r\n  align-self:flex-start;\r\n  margin-top:auto;\r\n  padding-top:19px;\r\n  color:#f47c20!important;\r\n  text-decoration:none!important;\r\n  font-size:13.5px;\r\n  font-weight:700;\r\n  line-height:1.3;\r\n}\r\n\r\n.ad-ice-solution a span{\r\n  font-size:17px;\r\n  transition:transform .2s ease;\r\n}\r\n\r\n.ad-ice-solution a:hover{\r\n  color:#df6d17!important;\r\n}\r\n\r\n.ad-ice-solution a:hover span{\r\n  transform:translateX(3px);\r\n}\r\n\r\n@media(max-width:1024px){\r\n\r\n  .ad-ice-solutions__grid{\r\n    grid-template-columns:repeat(2,1fr);\r\n  }\r\n\r\n  .ad-ice-solution{\r\n    min-height:260px;\r\n  }\r\n\r\n}\r\n\r\n@media(max-width:767px){\r\n\r\n  .ad-ice-solutions{\r\n    padding:38px 18px 42px;\r\n  }\r\n\r\n  .ad-ice-solutions__header{\r\n    margin-bottom:28px;\r\n  }\r\n\r\n  .ad-ice-solutions__header h2{\r\n    font-size:30px!important;\r\n    line-height:1.2!important;\r\n  }\r\n\r\n  .ad-ice-solutions__header p{\r\n    font-size:15px!important;\r\n  }\r\n\r\n  .ad-ice-solutions__grid{\r\n    grid-template-columns:1fr;\r\n    gap:10px;\r\n  }\r\n\r\n  .ad-ice-solution{\r\n    min-height:auto;\r\n    padding:23px 21px;\r\n  }\r\n\r\n  .ad-ice-solution__icon{\r\n    width:44px;\r\n    height:44px;\r\n    flex-basis:44px;\r\n    margin-bottom:16px;\r\n  }\r\n\r\n  .ad-ice-solution h3{\r\n    font-size:18px!important;\r\n  }\r\n\r\n  .ad-ice-solution p{\r\n    font-size:14.5px!important;\r\n  }\r\n\r\n  .ad-ice-solution a{\r\n    margin-top:18px;\r\n    padding-top:0;\r\n    font-size:14px;\r\n  }\r\n\r\n}\r\n\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bec1b54 e-flex e-con-boxed e-con e-parent\" data-id=\"bec1b54\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11622ae elementor-widget elementor-widget-html\" data-id=\"11622ae\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"ad-ice-method\">\r\n\r\n  <div class=\"ad-ice-method__inner\">\r\n\r\n    <!-- INTRO -->\r\n\r\n    <div class=\"ad-ice-method__intro\">\r\n\r\n      <div class=\"ad-ice-method__eyebrow\">\r\n        OUR METHODOLOGY\r\n      <\/div>\r\n\r\n      <h2>\r\n        The Five Levers<br>\r\n        as an operating system.\r\n      <\/h2>\r\n\r\n      <p>\r\n        A proven framework that aligns strategy, people,\r\n        processes and ecosystem to activate corporate\r\n        entrepreneurship and innovation with impact.\r\n      <\/p>\r\n\r\n      <a href=\"https:\/\/www.activede.com\/en\/libros-publicados-nuevo\/\">\r\n        Discover the methodology\r\n        <span aria-hidden=\"true\">\u2192<\/span>\r\n      <\/a>\r\n\r\n    <\/div>\r\n\r\n\r\n    <!-- 5 LEVERS -->\r\n\r\n    <div class=\"ad-ice-method__steps\">\r\n\r\n\r\n      <!-- 01 -->\r\n\r\n      <article>\r\n\r\n        <span class=\"ad-ice-step-number\">\r\n          1\r\n        <\/span>\r\n\r\n        <div class=\"ad-ice-step-icon\">\r\n          \u2197\r\n        <\/div>\r\n\r\n        <h3>\r\n          Strategy &amp;<br>\r\n          Leadership\r\n        <\/h3>\r\n\r\n        <p>\r\n          We define priorities,\r\n          vision and the role\r\n          of leadership.\r\n        <\/p>\r\n\r\n      <\/article>\r\n\r\n\r\n      <!-- 02 -->\r\n\r\n      <article>\r\n\r\n        <span class=\"ad-ice-step-number\">\r\n          2\r\n        <\/span>\r\n\r\n        <div class=\"ad-ice-step-icon\">\r\n          \u25c7\r\n        <\/div>\r\n\r\n        <h3>\r\n          Ecosystem\r\n        <\/h3>\r\n\r\n        <p>\r\n          We connect talent,\r\n          knowledge, partners\r\n          and technology.\r\n        <\/p>\r\n\r\n      <\/article>\r\n\r\n\r\n      <!-- 03 -->\r\n\r\n      <article>\r\n\r\n        <span class=\"ad-ice-step-number\">\r\n          3\r\n        <\/span>\r\n\r\n        <div class=\"ad-ice-step-icon\">\r\n          \u25bd\r\n        <\/div>\r\n\r\n        <h3>\r\n          Sourcing &amp;<br>\r\n          Selection\r\n        <\/h3>\r\n\r\n        <p>\r\n          We identify, filter\r\n          and select the best\r\n          opportunities.\r\n        <\/p>\r\n\r\n      <\/article>\r\n\r\n\r\n      <!-- 04 -->\r\n\r\n      <article>\r\n\r\n        <span class=\"ad-ice-step-number\">\r\n          4\r\n        <\/span>\r\n\r\n        <div class=\"ad-ice-step-icon\">\r\n          \u2699\r\n        <\/div>\r\n\r\n        <h3>\r\n          Implementation &amp;<br>\r\n          Development\r\n        <\/h3>\r\n\r\n        <p>\r\n          We support, validate\r\n          and accelerate\r\n          projects.\r\n        <\/p>\r\n\r\n      <\/article>\r\n\r\n\r\n      <!-- 05 -->\r\n\r\n      <article>\r\n\r\n        <span class=\"ad-ice-step-number\">\r\n          5\r\n        <\/span>\r\n\r\n        <div class=\"ad-ice-step-icon\">\r\n          \u2197\r\n        <\/div>\r\n\r\n        <h3>\r\n          Measurement &amp;<br>\r\n          Governance\r\n        <\/h3>\r\n\r\n        <p>\r\n          We measure impact,\r\n          learn and scale\r\n          what works.\r\n        <\/p>\r\n\r\n      <\/article>\r\n\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<style>\r\n\r\n.ad-ice-method{\r\n  position:relative;\r\n  width:100vw;\r\n  max-width:100vw;\r\n  margin-top:0!important;\r\n  margin-bottom:0!important;\r\n  margin-left:calc(50% - 50vw);\r\n  margin-right:calc(50% - 50vw);\r\n  overflow:hidden;\r\n\r\n  background:\r\n    radial-gradient(\r\n      circle at 88% 0%,\r\n      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17px!important;\r\n  padding:0!important;\r\n  color:#ffffff!important;\r\n  font-family:inherit!important;\r\n  font-size:34px!important;\r\n  font-weight:700!important;\r\n  line-height:1.16!important;\r\n  letter-spacing:-.45px!important;\r\n}\r\n\r\n.ad-ice-method__intro p{\r\n  margin:0 0 22px!important;\r\n  color:rgba(255,255,255,.80)!important;\r\n  font-size:15px!important;\r\n  font-weight:400;\r\n  line-height:1.62!important;\r\n}\r\n\r\n.ad-ice-method__intro a{\r\n  display:inline-flex;\r\n  align-items:center;\r\n  gap:8px;\r\n  color:#f47c20!important;\r\n  text-decoration:none!important;\r\n  font-size:14px;\r\n  font-weight:700;\r\n  line-height:1.4;\r\n  transition:color .2s ease,gap .2s ease;\r\n}\r\n\r\n.ad-ice-method__intro a span{\r\n  font-size:17px;\r\n}\r\n\r\n.ad-ice-method__intro a:hover{\r\n  color:#ff9143!important;\r\n  gap:11px;\r\n}\r\n\r\n.ad-ice-method__steps{\r\n  position:relative;\r\n  display:grid;\r\n  grid-template-columns:repeat(5,minmax(0,1fr));\r\n  gap:0;\r\n  align-items:start;\r\n}\r\n\r\n.ad-ice-method__steps article{\r\n  position:relative;\r\n  min-width:0;\r\n  padding:0 15px;\r\n  text-align:center;\r\n}\r\n\r\n.ad-ice-method__steps article:not(:last-child)::after{\r\n  content:\"\";\r\n  position:absolute;\r\n  top:14px;\r\n  right:-6px;\r\n  width:12px;\r\n  height:1px;\r\n  background:rgba(255,255,255,.25);\r\n}\r\n\r\n.ad-ice-step-number{\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  width:31px;\r\n  height:31px;\r\n  margin:0 auto 14px;\r\n  color:#ffffff;\r\n  background:#f47c20;\r\n  border-radius:50%;\r\n  font-size:12px;\r\n  font-weight:700;\r\n  line-height:1;\r\n}\r\n\r\n.ad-ice-step-icon{\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  width:58px;\r\n  height:58px;\r\n  margin:0 auto 17px;\r\n  color:#ffffff;\r\n  border:1px solid rgba(244,124,32,.75);\r\n  border-radius:50%;\r\n  font-size:24px;\r\n  line-height:1;\r\n  transition:background .2s ease,transform .2s ease;\r\n}\r\n\r\n.ad-ice-method__steps article:hover\r\n.ad-ice-step-icon{\r\n  background:rgba(244,124,32,.10);\r\n  transform:translateY(-2px);\r\n}\r\n\r\n.ad-ice-method__steps h3{\r\n  min-height:48px;\r\n  margin:0 0 10px!important;\r\n  padding:0!important;\r\n  color:#ffffff!important;\r\n  font-family:inherit!important;\r\n  font-size:17px!important;\r\n  font-weight:700!important;\r\n  line-height:1.3!important;\r\n  letter-spacing:-.1px!important;\r\n}\r\n\r\n.ad-ice-method__steps p{\r\n  max-width:155px;\r\n  margin:0 auto!important;\r\n  color:rgba(255,255,255,.80)!important;\r\n  font-size:14px!important;\r\n  font-weight:400!important;\r\n  line-height:1.52!important;\r\n}\r\n\r\n@media(max-width:1024px){\r\n\r\n  .ad-ice-method__inner{\r\n    grid-template-columns:1fr;\r\n    gap:38px;\r\n    padding:45px 24px 48px;\r\n  }\r\n\r\n  .ad-ice-method__intro{\r\n    max-width:700px;\r\n  }\r\n\r\n  .ad-ice-method__steps{\r\n    grid-template-columns:repeat(5,1fr);\r\n  }\r\n\r\n  .ad-ice-method__steps article{\r\n    padding:0 10px;\r\n  }\r\n\r\n  .ad-ice-method__steps h3{\r\n    font-size:16px!important;\r\n  }\r\n\r\n  .ad-ice-method__steps p{\r\n    font-size:13.5px!important;\r\n  }\r\n\r\n}\r\n\r\n@media(max-width:850px){\r\n\r\n  .ad-ice-method__steps{\r\n    grid-template-columns:repeat(2,1fr);\r\n    gap:32px 0;\r\n  }\r\n\r\n  .ad-ice-method__steps article{\r\n    padding:0 24px;\r\n  }\r\n\r\n  .ad-ice-method__steps article:not(:last-child)::after{\r\n    display:none;\r\n  }\r\n\r\n  .ad-ice-method__steps p{\r\n    max-width:230px;\r\n    font-size:14px!important;\r\n  }\r\n\r\n  .ad-ice-method__steps h3{\r\n    min-height:0;\r\n    font-size:17px!important;\r\n  }\r\n\r\n}\r\n\r\n@media(max-width:767px){\r\n\r\n  .ad-ice-method__inner{\r\n    padding:39px 18px 42px;\r\n  }\r\n\r\n  .ad-ice-method__intro h2{\r\n    font-size:30px!important;\r\n  }\r\n\r\n  .ad-ice-method__intro h2 br{\r\n    display:none;\r\n  }\r\n\r\n  .ad-ice-method__intro p{\r\n    font-size:15px!important;\r\n  }\r\n\r\n  .ad-ice-method__intro a{\r\n    font-size:14px;\r\n  }\r\n\r\n  .ad-ice-method__steps{\r\n    grid-template-columns:1fr;\r\n    gap:0;\r\n  }\r\n\r\n  .ad-ice-method__steps article{\r\n    display:grid;\r\n    grid-template-columns:36px 60px 1fr;\r\n    grid-template-rows:auto auto;\r\n    column-gap:13px;\r\n    align-items:center;\r\n    padding:19px 0;\r\n    text-align:left;\r\n    border-bottom:1px solid rgba(255,255,255,.12);\r\n  }\r\n\r\n  .ad-ice-method__steps article:last-child{\r\n    border-bottom:0;\r\n  }\r\n\r\n  .ad-ice-step-number{\r\n    grid-row:1 \/ span 2;\r\n    width:32px;\r\n    height:32px;\r\n    margin:0;\r\n    align-self:center;\r\n  }\r\n\r\n  .ad-ice-step-icon{\r\n    grid-row:1 \/ span 2;\r\n    width:50px;\r\n    height:50px;\r\n    margin:0;\r\n    font-size:21px;\r\n  }\r\n\r\n  .ad-ice-method__steps h3{\r\n    min-height:0;\r\n    margin:0 0 6px!important;\r\n    font-size:17px!important;\r\n    line-height:1.28!important;\r\n  }\r\n\r\n  .ad-ice-method__steps h3 br{\r\n    display:none;\r\n  }\r\n\r\n  .ad-ice-method__steps p{\r\n    max-width:none;\r\n    margin:0!important;\r\n    color:rgba(255,255,255,.84)!important;\r\n    font-size:14px!important;\r\n    line-height:1.52!important;\r\n  }\r\n\r\n}\r\n\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67deeaa e-flex e-con-boxed e-con e-parent\" data-id=\"67deeaa\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0611ae elementor-widget elementor-widget-html\" data-id=\"c0611ae\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"ad-experience\">\r\n\r\n  <!-- HEADER -->\r\n\r\n  <div class=\"ad-experience__header\">\r\n\r\n    <div class=\"ad-experience__eyebrow\">\r\n      EXPERIENCE\r\n    <\/div>\r\n\r\n    <h2>\r\n      Experience across multiple industries, including yours.\r\n    <\/h2>\r\n\r\n  <\/div>\r\n\r\n\r\n  <!-- INFINITE CAROUSEL -->\r\n\r\n  <div class=\"ad-experience__marquee\">\r\n\r\n    <div class=\"ad-experience__track\">\r\n\r\n\r\n      <!-- GROUP 1 -->\r\n\r\n      <div class=\"ad-experience__group\">\r\n\r\n        <div class=\"ad-client-logo\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2026\/08\/Caixabank.jpg\" alt=\"CaixaBank\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--porsche\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2020\/01\/PORSCHE-min.jpg\" alt=\"Porsche\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--telefonica\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2026\/08\/Telefonica_-_2021.webp\" alt=\"Telef\u00f3nica\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--aena\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2020\/01\/AENA-min.jpg\" alt=\"Aena\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--fcc\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/12\/Logo-FCC-Servicios-1.png\" alt=\"FCC\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--cellnex\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/12\/LOGO-CELLNEX-Telecomunicaciones.png\" alt=\"Cellnex\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--ferrer\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2020\/01\/FERRER-new-1.jpg\" alt=\"Ferrer\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--esade\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2026\/08\/logo_esade.webp\" alt=\"Esade\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--abbvie\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2018\/11\/ABBVIE-140x140.png\" alt=\"AbbVie\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--torres\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2018\/10\/logo_FamiliaTorres.jpg\" alt=\"Familia Torres\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--mwc\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/04\/MWCapital_logo_horizontal_onwhite.png\" alt=\"Mobile World Capital Barcelona\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--epsilon\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2019\/05\/epsilon-technologies-min.jpg\" alt=\"Epsilon Technologies\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--bmi\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/12\/logo-BMI-Institute.png\" alt=\"BMI Executive Institute\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--api\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/12\/Logo-API-Inmobiliaria-1.jpg\" alt=\"API\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--cein\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/12\/LOGO-CEIN-INNOVACION.png\" alt=\"CEIN\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--neom\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/12\/Logo-NEOM-Sector-salud.jpeg\" alt=\"NEOM\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n        <div class=\"ad-client-logo ad-client-logo--mercat\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2019\/05\/mercat-de-les-flors-min.jpg\" alt=\"Mercat de les Flors\" loading=\"lazy\">\r\n        <\/div>\r\n\r\n      <\/div>\r\n\r\n\r\n      <!-- DUPLICATE -->\r\n\r\n      <div class=\"ad-experience__group\" aria-hidden=\"true\">\r\n\r\n        <div class=\"ad-client-logo\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2026\/08\/Caixabank.jpg\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--porsche\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2020\/01\/PORSCHE-min.jpg\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--telefonica\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2026\/08\/Telefonica_-_2021.webp\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--aena\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2020\/01\/AENA-min.jpg\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--fcc\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/12\/Logo-FCC-Servicios-1.png\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--cellnex\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/12\/LOGO-CELLNEX-Telecomunicaciones.png\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--ferrer\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2020\/01\/FERRER-new-1.jpg\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--esade\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2026\/08\/logo_esade.webp\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--abbvie\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2018\/11\/ABBVIE-140x140.png\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--torres\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2018\/10\/logo_FamiliaTorres.jpg\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--mwc\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/04\/MWCapital_logo_horizontal_onwhite.png\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--epsilon\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2019\/05\/epsilon-technologies-min.jpg\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--bmi\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/12\/logo-BMI-Institute.png\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--api\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/12\/Logo-API-Inmobiliaria-1.jpg\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--cein\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/12\/LOGO-CEIN-INNOVACION.png\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--neom\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2024\/12\/Logo-NEOM-Sector-salud.jpeg\" alt=\"\"><\/div>\r\n        <div class=\"ad-client-logo ad-client-logo--mercat\"><img decoding=\"async\" src=\"https:\/\/www.activede.com\/wp-content\/uploads\/2019\/05\/mercat-de-les-flors-min.jpg\" alt=\"\"><\/div>\r\n\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n\r\n  <!-- CTA -->\r\n\r\n  <div class=\"ad-experience__footer\">\r\n\r\n    <a\r\n      href=\"https:\/\/www.activede.com\/en\/customers-ad\/\"\r\n      class=\"ad-experience__link\"\r\n    >\r\n      View clients and success stories\r\n      <span aria-hidden=\"true\">\u2192<\/span>\r\n    <\/a>\r\n\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<style>\r\n\r\n.ad-experience{\r\n  max-width:1160px;\r\n  margin:0 auto;\r\n  padding:34px 24px 36px;\r\n  overflow:hidden;\r\n  box-sizing:border-box;\r\n  font-family:inherit;\r\n}\r\n\r\n.ad-experience__header{\r\n  max-width:900px;\r\n  margin:0 auto 24px;\r\n  text-align:center;\r\n}\r\n\r\n.ad-experience__eyebrow{\r\n  margin-bottom:9px;\r\n  color:#f47c20;\r\n  font-size:11px;\r\n  font-weight:700;\r\n  line-height:1.3;\r\n  letter-spacing:1.5px;\r\n}\r\n\r\n.ad-experience__header h2{\r\n  margin:0!important;\r\n  padding:0!important;\r\n  color:#3f4348!important;\r\n  font-family:inherit!important;\r\n  font-size:36px!important;\r\n  font-weight:700!important;\r\n  line-height:1.2!important;\r\n  letter-spacing:-.5px!important;\r\n}\r\n\r\n.ad-experience__marquee{\r\n  position:relative;\r\n  width:100%;\r\n  overflow:hidden;\r\n  padding:13px 0 15px;\r\n}\r\n\r\n.ad-experience__marquee::before,\r\n.ad-experience__marquee::after{\r\n  content:\"\";\r\n  position:absolute;\r\n  top:0;\r\n  bottom:0;\r\n  width:35px;\r\n  z-index:4;\r\n  pointer-events:none;\r\n}\r\n\r\n.ad-experience__marquee::before{\r\n  left:0;\r\n  background:linear-gradient(\r\n    to right,\r\n    #ffffff,\r\n    rgba(255,255,255,0)\r\n  );\r\n}\r\n\r\n.ad-experience__marquee::after{\r\n  right:0;\r\n  background:linear-gradient(\r\n    to left,\r\n    #ffffff,\r\n    rgba(255,255,255,0)\r\n  );\r\n}\r\n\r\n.ad-experience__track{\r\n  --logo-width:180px;\r\n  --logo-gap:25px;\r\n  display:flex;\r\n  align-items:center;\r\n  width:max-content;\r\n  will-change:transform;\r\n  animation:ad-experience-scroll 52s linear infinite;\r\n}\r\n\r\n.ad-experience__marquee:hover\r\n.ad-experience__track{\r\n  animation-play-state:paused;\r\n}\r\n\r\n.ad-experience__group{\r\n  display:flex;\r\n  align-items:center;\r\n  flex-shrink:0;\r\n  gap:var(--logo-gap);\r\n  padding-right:var(--logo-gap);\r\n}\r\n\r\n.ad-client-logo{\r\n  --logo-scale:1;\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  flex:0 0 var(--logo-width);\r\n  width:var(--logo-width);\r\n  height:88px;\r\n  padding:4px 8px;\r\n  box-sizing:border-box;\r\n}\r\n\r\n.ad-client-logo img{\r\n  display:block;\r\n  width:auto;\r\n  height:auto;\r\n  max-width:150px;\r\n  max-height:61px;\r\n  object-fit:contain;\r\n  filter:none;\r\n  opacity:1;\r\n  transform:scale(var(--logo-scale));\r\n  transform-origin:center center;\r\n  transition:opacity .2s ease,transform .2s ease;\r\n}\r\n\r\n.ad-client-logo:hover img{\r\n  opacity:.80;\r\n}\r\n\r\n.ad-client-logo--porsche{--logo-scale:1.30;}\r\n.ad-client-logo--telefonica{--logo-scale:1.05;}\r\n.ad-client-logo--aena{--logo-scale:1.07;}\r\n.ad-client-logo--fcc{--logo-scale:.82;}\r\n.ad-client-logo--cellnex{--logo-scale:1.04;}\r\n.ad-client-logo--ferrer{--logo-scale:1.30;}\r\n.ad-client-logo--esade{--logo-scale:.84;}\r\n.ad-client-logo--abbvie{--logo-scale:1.28;}\r\n.ad-client-logo--torres{--logo-scale:1.12;}\r\n.ad-client-logo--mwc{--logo-scale:1.04;}\r\n.ad-client-logo--epsilon{--logo-scale:1.07;}\r\n.ad-client-logo--bmi{--logo-scale:.78;}\r\n.ad-client-logo--api{--logo-scale:.90;}\r\n.ad-client-logo--cein{--logo-scale:.77;}\r\n.ad-client-logo--neom{--logo-scale:.90;}\r\n.ad-client-logo--mercat{--logo-scale:.98;}\r\n\r\n@keyframes ad-experience-scroll{\r\n\r\n  from{\r\n    transform:translateX(0);\r\n  }\r\n\r\n  to{\r\n    transform:translateX(-50%);\r\n  }\r\n\r\n}\r\n\r\n.ad-experience__footer{\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  margin-top:7px;\r\n  text-align:center;\r\n}\r\n\r\n.ad-experience__link{\r\n  display:inline-flex;\r\n  align-items:center;\r\n  gap:8px;\r\n  color:#f47c20!important;\r\n  text-decoration:none!important;\r\n  font-size:14.5px;\r\n  font-weight:700;\r\n  line-height:1.4;\r\n  transition:color .2s ease,gap .2s ease;\r\n}\r\n\r\n.ad-experience__link span{\r\n  font-size:18px;\r\n}\r\n\r\n.ad-experience__link:hover{\r\n  color:#df6d17!important;\r\n  gap:11px;\r\n}\r\n\r\n@media(max-width:1024px){\r\n\r\n  .ad-experience{\r\n    padding:31px 24px 32px;\r\n  }\r\n\r\n  .ad-experience__header h2{\r\n    font-size:32px!important;\r\n  }\r\n\r\n  .ad-experience__track{\r\n    --logo-width:158px;\r\n    --logo-gap:21px;\r\n    animation-duration:48s;\r\n  }\r\n\r\n  .ad-client-logo{\r\n    height:80px;\r\n  }\r\n\r\n  .ad-client-logo img{\r\n    max-width:135px;\r\n    max-height:56px;\r\n  }\r\n\r\n}\r\n\r\n@media(max-width:767px){\r\n\r\n  .ad-experience{\r\n    padding:28px 18px 30px;\r\n  }\r\n\r\n  .ad-experience__header{\r\n    margin-bottom:17px;\r\n  }\r\n\r\n  .ad-experience__header h2{\r\n    max-width:390px;\r\n    margin:0 auto!important;\r\n    font-size:29px!important;\r\n    line-height:1.24!important;\r\n  }\r\n\r\n  .ad-experience__track{\r\n    --logo-width:135px;\r\n    --logo-gap:17px;\r\n    animation-duration:43s;\r\n  }\r\n\r\n  .ad-client-logo{\r\n    height:70px;\r\n  }\r\n\r\n  .ad-client-logo img{\r\n    max-width:113px;\r\n    max-height:47px;\r\n  }\r\n\r\n  .ad-experience__footer{\r\n    margin-top:9px;\r\n  }\r\n\r\n  .ad-experience__link{\r\n    font-size:14px;\r\n  }\r\n\r\n}\r\n\r\n@media(prefers-reduced-motion:reduce){\r\n\r\n  .ad-experience__marquee{\r\n    overflow-x:auto;\r\n  }\r\n\r\n  .ad-experience__track{\r\n    animation:none;\r\n  }\r\n\r\n  .ad-experience__group[aria-hidden=\"true\"]{\r\n    display:none;\r\n  }\r\n\r\n}\r\n\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0533455 e-flex e-con-boxed e-con e-parent\" data-id=\"0533455\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8952bb elementor-widget elementor-widget-html\" data-id=\"f8952bb\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"ad-ice-final\">\r\n\r\n  <div class=\"ad-ice-final__inner\">\r\n\r\n\r\n    <!-- MAIN MESSAGE -->\r\n\r\n    <div class=\"ad-ice-final__main\">\r\n\r\n      <div class=\"ad-ice-final__eyebrow\">\r\n        INNOVATION WITH IMPACT\r\n      <\/div>\r\n\r\n      <div class=\"ad-ice-final__headline\">\r\n\r\n        <div class=\"ad-ice-final__icon\">\r\n          \u2197\r\n        <\/div>\r\n\r\n        <h2>\r\n          Innovation isn't measured by ideas.<br>\r\n          <span>It's measured by impact.<\/span>\r\n        <\/h2>\r\n\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n\r\n    <!-- COPY + CTA -->\r\n\r\n    <div class=\"ad-ice-final__side\">\r\n\r\n      <p>\r\n        Let's talk about how we can build an innovation system\r\n        together that generates real growth.\r\n      <\/p>\r\n\r\n      <a\r\n        href=\"\/en\/contact\/\"\r\n        class=\"ad-ice-final__cta\"\r\n      >\r\n        Let's talk about your next challenge\r\n        <span aria-hidden=\"true\">\u2192<\/span>\r\n      <\/a>\r\n\r\n    <\/div>\r\n\r\n\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n<style>\r\n\r\n.ad-ice-final{\r\n  position:relative;\r\n\r\n  width:100vw;\r\n  max-width:100vw;\r\n\r\n  margin-top:0!important;\r\n  margin-bottom:0!important;\r\n  margin-left:calc(50% - 50vw);\r\n  margin-right:calc(50% - 50vw);\r\n\r\n  padding:0!important;\r\n\r\n  overflow:hidden;\r\n\r\n  background:\r\n    radial-gradient(\r\n      circle at 80% 15%,\r\n      rgba(255,255,255,.045) 0%,\r\n      rgba(255,255,255,0) 32%\r\n    ),\r\n    linear-gradient(\r\n      120deg,\r\n      #1c2024 0%,\r\n      #292e33 55%,\r\n      #202428 100%\r\n    );\r\n\r\n  border-top:3px solid #f47c20;\r\n\r\n  font-family:inherit;\r\n\r\n  box-sizing:border-box;\r\n}\r\n\r\n\r\n.ad-ice-final::before{\r\n  content:\"\";\r\n\r\n  position:absolute;\r\n\r\n  width:430px;\r\n  height:430px;\r\n\r\n  right:-230px;\r\n  top:-270px;\r\n\r\n  border:1px solid rgba(255,255,255,.055);\r\n\r\n  border-radius:50%;\r\n\r\n  pointer-events:none;\r\n}\r\n\r\n\r\n.ad-ice-final::after{\r\n  content:\"\";\r\n\r\n  position:absolute;\r\n\r\n  width:250px;\r\n  height:250px;\r\n\r\n  left:-150px;\r\n  bottom:-190px;\r\n\r\n  border:1px solid rgba(244,124,32,.16);\r\n\r\n  border-radius:50%;\r\n\r\n  pointer-events:none;\r\n}\r\n\r\n\r\n.ad-ice-final__inner{\r\n  position:relative;\r\n\r\n  z-index:2;\r\n\r\n  display:grid;\r\n\r\n  grid-template-columns:\r\n    minmax(0,1.55fr)\r\n    minmax(320px,.75fr);\r\n\r\n  align-items:center;\r\n\r\n  gap:76px;\r\n\r\n  max-width:1160px;\r\n\r\n  margin:0 auto;\r\n\r\n  padding:\r\n    58px\r\n    24px\r\n    60px;\r\n\r\n  box-sizing:border-box;\r\n}\r\n\r\n\r\n.ad-ice-final__eyebrow{\r\n  margin-bottom:18px;\r\n\r\n  color:#f47c20;\r\n\r\n  font-size:11px;\r\n\r\n  font-weight:700;\r\n\r\n  line-height:1.3;\r\n\r\n  letter-spacing:1.8px;\r\n}\r\n\r\n\r\n.ad-ice-final__headline{\r\n  display:flex;\r\n\r\n  align-items:center;\r\n\r\n  gap:25px;\r\n}\r\n\r\n\r\n.ad-ice-final__icon{\r\n  display:flex;\r\n\r\n  align-items:center;\r\n\r\n  justify-content:center;\r\n\r\n  flex:0 0 64px;\r\n\r\n  width:64px;\r\n  height:64px;\r\n\r\n  color:#f47c20;\r\n\r\n  border:\r\n    1px solid rgba(244,124,32,.70);\r\n\r\n  border-radius:50%;\r\n\r\n  font-size:29px;\r\n\r\n  font-weight:400;\r\n}\r\n\r\n\r\n.ad-ice-final h2{\r\n  max-width:700px;\r\n\r\n  margin:0!important;\r\n\r\n  padding:0!important;\r\n\r\n  color:#ffffff!important;\r\n\r\n  font-family:inherit!important;\r\n\r\n  font-size:38px!important;\r\n\r\n  font-weight:700!important;\r\n\r\n  line-height:1.16!important;\r\n\r\n  letter-spacing:-.55px!important;\r\n}\r\n\r\n\r\n.ad-ice-final h2 span{\r\n  color:#f47c20!important;\r\n}\r\n\r\n\r\n.ad-ice-final__side{\r\n  padding-left:36px;\r\n\r\n  border-left:\r\n    1px solid rgba(255,255,255,.13);\r\n}\r\n\r\n\r\n.ad-ice-final__side p{\r\n  margin:\r\n    0\r\n    0\r\n    23px!important;\r\n\r\n  color:\r\n    rgba(255,255,255,.78)!important;\r\n\r\n  font-size:15px!important;\r\n\r\n  font-weight:400;\r\n\r\n  line-height:1.62!important;\r\n}\r\n\r\n\r\n.ad-ice-final__cta{\r\n  display:inline-flex;\r\n\r\n  align-items:center;\r\n\r\n  justify-content:center;\r\n\r\n  gap:16px;\r\n\r\n  min-height:52px;\r\n\r\n  padding:\r\n    0\r\n    22px;\r\n\r\n  box-sizing:border-box;\r\n\r\n  color:#ffffff!important;\r\n\r\n  background:#f47c20;\r\n\r\n  border:\r\n    1px solid #f47c20;\r\n\r\n  border-radius:4px;\r\n\r\n  text-decoration:none!important;\r\n\r\n  font-size:14px;\r\n\r\n  font-weight:700;\r\n\r\n  line-height:1.3;\r\n\r\n  box-shadow:\r\n    0 7px 22px rgba(0,0,0,.18);\r\n\r\n  transition:\r\n    background .2s ease,\r\n    border-color .2s ease,\r\n    transform .2s ease,\r\n    box-shadow .2s ease;\r\n}\r\n\r\n\r\n.ad-ice-final__cta span{\r\n  font-size:19px;\r\n\r\n  transition:\r\n    transform .2s ease;\r\n}\r\n\r\n\r\n.ad-ice-final__cta:hover{\r\n  color:#ffffff!important;\r\n\r\n  background:#df6d17;\r\n\r\n  border-color:#df6d17;\r\n\r\n  transform:translateY(-2px);\r\n\r\n  box-shadow:\r\n    0 10px 27px rgba(0,0,0,.22);\r\n}\r\n\r\n\r\n.ad-ice-final__cta:hover span{\r\n  transform:translateX(3px);\r\n}\r\n\r\n\r\n@media(max-width:1024px){\r\n\r\n  .ad-ice-final__inner{\r\n    grid-template-columns:\r\n      minmax(0,1.35fr)\r\n      minmax(290px,.75fr);\r\n\r\n    gap:44px;\r\n\r\n    padding:\r\n      50px\r\n      24px;\r\n  }\r\n\r\n\r\n  .ad-ice-final h2{\r\n    font-size:34px!important;\r\n  }\r\n\r\n\r\n  .ad-ice-final__side{\r\n    padding-left:28px;\r\n  }\r\n\r\n}\r\n\r\n\r\n@media(max-width:767px){\r\n\r\n  .ad-ice-final__inner{\r\n    display:block;\r\n\r\n    padding:\r\n      44px\r\n      18px\r\n      46px;\r\n  }\r\n\r\n\r\n  .ad-ice-final__eyebrow{\r\n    margin-bottom:16px;\r\n  }\r\n\r\n\r\n  .ad-ice-final__headline{\r\n    align-items:flex-start;\r\n\r\n    gap:16px;\r\n  }\r\n\r\n\r\n  .ad-ice-final__icon{\r\n    flex:0 0 50px;\r\n\r\n    width:50px;\r\n    height:50px;\r\n\r\n    font-size:23px;\r\n  }\r\n\r\n\r\n  .ad-ice-final h2{\r\n    font-size:30px!important;\r\n\r\n    line-height:1.18!important;\r\n  }\r\n\r\n\r\n  .ad-ice-final h2 br{\r\n    display:none;\r\n  }\r\n\r\n\r\n  .ad-ice-final h2 span{\r\n    display:block;\r\n\r\n    margin-top:4px;\r\n  }\r\n\r\n\r\n  .ad-ice-final__side{\r\n    margin-top:29px;\r\n\r\n    padding:\r\n      24px\r\n      0\r\n      0;\r\n\r\n    border-left:0;\r\n\r\n    border-top:\r\n      1px solid rgba(255,255,255,.13);\r\n  }\r\n\r\n\r\n  .ad-ice-final__side p{\r\n    font-size:15px!important;\r\n\r\n    line-height:1.58!important;\r\n  }\r\n\r\n\r\n  .ad-ice-final__cta{\r\n    width:100%;\r\n\r\n    min-height:52px;\r\n\r\n    font-size:14px;\r\n  }\r\n\r\n}\r\n\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>INNOVATION &amp; CORPORATE ENTREPRENEURSHIP Innovation isn&#8217;t about generating ideas. It&#8217;s about turning them into growth. We design and activate innovation and corporate entrepreneurship systems that turn talent, startups and new technologies into real, sustainable impact. Design your innovation system \u2192 \u25b6 Watch video \u25ce Impact focused From opportunity to results. \u25c7 Business &amp; technology We [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovation &amp; Corporate Entrepreneurship - Active Development<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.activede.com\/en\/innovation-corporate-entrepreneurship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation &amp; Corporate Entrepreneurship - Active Development\" \/>\n<meta property=\"og:description\" content=\"INNOVATION &amp; CORPORATE ENTREPRENEURSHIP Innovation isn&#8217;t about generating ideas. It&#8217;s about turning them into growth. We design and activate innovation and corporate entrepreneurship systems that turn talent, startups and new technologies into real, sustainable impact. 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