{"id":9964,"date":"2014-01-23T15:54:00","date_gmt":"2014-01-23T15:54:00","guid":{"rendered":"http:\/\/activede.lemontelecom.com\/aparicion-teinteresa\/"},"modified":"2019-05-08T19:23:41","modified_gmt":"2019-05-08T19:23:41","slug":"aparicion-teinteresa","status":"publish","type":"post","link":"https:\/\/www.activede.com\/ca\/aparicion-teinteresa\/","title":{"rendered":"Aparici\u00f3n en &#8220;Teinteresa.es&#8221;"},"content":{"rendered":"<p><a href=\"http:\/\/www.teinteresa.es\/tecno\/unica-empresa-mundo-fans-clientes_0_1000700785.html#WaQ1JIaX10pqfXGQ\">http:\/\/www.teinteresa.es\/tecno\/unica-empresa-mundo-fans-clientes_0_1000700785.html#WaQ1JIaX10pqfXGQ<\/a><\/p>\n<p>LA \u00daNICA EMPRESA DEL MUNDO QUE TIENE FANS EN VEZ DE CLIENTES<\/p>\n<p><a href=\"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/steve-jobs-apple.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2702\" alt=\"steve-jobs-apple\" src=\"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/steve-jobs-apple.png\" width=\"627\" height=\"352\" \/><\/a><\/p>\n<p>\u00bfReconoces de quien hablamos?<\/p>\n<p>Joan Riera CEO de\u00a0<a href=\"https:\/\/www.facebook.com\/Active.Development?ref=stream\">Active Development<\/a>\u00a0y profesor de Creaci\u00f3n de Empresas y de Innovaci\u00f3n en\u00a0<a href=\"https:\/\/www.facebook.com\/ESADEBS\">ESADE<\/a>nos habla en la revista\u00a0<a href=\"https:\/\/www.facebook.com\/Teinteresa.diario\">Teinteresa.es<\/a>\u00a0sobre el fen\u00f3meno Apple: la gesti\u00f3n del cliente m\u00e1s bien ejecutada.<\/p>\n<p>&#8220;Apple ha conseguido tener fans en vez de clientes y lo ha logrado sin ser superior t\u00e9cnicamente, ni tampoco m\u00e1s barato \u2013 m\u00e1s bien todo lo contrario \u2013. \u201cLa clave de Apple es su gesti\u00f3n de todo el ciclo de experiencia del cliente. Esto comienza con el anuncio del lanzamiento del producto, con una gesti\u00f3n de las expectativas \u00fanica y con un show de lanzamiento concebido como un espect\u00e1culo. Luego est\u00e1 la experiencia en la propia tienda de Apple, basada en t\u00e9cnicas de venta neurol\u00f3gica \u2013 que es el futuro \u2013, donde dominan las sensaciones, la vista el tacto\u2026 Luego estar\u00eda el momento de adquirirlo, metido en una cajita como si fuese un regalo, libre de envoltorios que dificulten la apertura. Todo est\u00e1 cuidado hasta el detalle, hasta la garant\u00eda o el mantenimiento&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/www.teinteresa.es\/tecno\/unica-empresa-mundo-fans-clientes_0_1000700785.html#WaQ1JIaX10pqfXGQ LA \u00daNICA EMPRESA DEL MUNDO QUE TIENE FANS EN VEZ DE CLIENTES \u00bfReconoces de quien hablamos? Joan Riera CEO de\u00a0Active Development\u00a0y profesor de Creaci\u00f3n de Empresas y de Innovaci\u00f3n en\u00a0ESADEnos habla en la revista\u00a0Teinteresa.es\u00a0sobre el fen\u00f3meno Apple: la gesti\u00f3n del cliente m\u00e1s bien ejecutada. &#8220;Apple ha conseguido tener fans en vez de clientes y [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aparici\u00f3n en &quot;Teinteresa.es&quot; - Active Development<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.activede.com\/ca\/aparicion-teinteresa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aparici\u00f3n en &quot;Teinteresa.es&quot; - Active Development\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.teinteresa.es\/tecno\/unica-empresa-mundo-fans-clientes_0_1000700785.html#WaQ1JIaX10pqfXGQ LA \u00daNICA EMPRESA DEL MUNDO QUE TIENE FANS EN VEZ DE CLIENTES \u00bfReconoces de quien hablamos? Joan Riera CEO de\u00a0Active Development\u00a0y profesor de Creaci\u00f3n de Empresas y de Innovaci\u00f3n en\u00a0ESADEnos habla en la revista\u00a0Teinteresa.es\u00a0sobre el fen\u00f3meno Apple: la gesti\u00f3n del cliente m\u00e1s bien ejecutada. &#8220;Apple ha conseguido tener fans en vez de clientes y [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.activede.com\/ca\/aparicion-teinteresa\/\" \/>\n<meta property=\"og:site_name\" content=\"Active Development\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Active.Development\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-23T15:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-08T19:23:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/steve-jobs-apple.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ActiveDe\" \/>\n<meta name=\"twitter:site\" content=\"@ActiveDe\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Riera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.activede.com\/ca\/#organization\",\"name\":\"ACTIVE DEVELOPMENT\",\"url\":\"https:\/\/www.activede.com\/ca\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Active.Development\",\"https:\/\/www.linkedin.com\/company\/999561?trk=tyah&amp;amp;trkInfo=tarId:1419004716750,tas:active development,idx:2-1-3\",\"http:\/\/www.youtube.com\/user\/ActiveDevelopment\",\"https:\/\/twitter.com\/ActiveDe\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.activede.com\/ca\/#logo\",\"inLanguage\":\"ca\",\"url\":\"https:\/\/www.activede.com\/wp-content\/uploads\/2018\/10\/logoAD-min.png\",\"contentUrl\":\"https:\/\/www.activede.com\/wp-content\/uploads\/2018\/10\/logoAD-min.png\",\"width\":225,\"height\":51,\"caption\":\"ACTIVE DEVELOPMENT\"},\"image\":{\"@id\":\"https:\/\/www.activede.com\/ca\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.activede.com\/ca\/#website\",\"url\":\"https:\/\/www.activede.com\/ca\/\",\"name\":\"Active Development\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.activede.com\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.activede.com\/ca\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.activede.com\/ca\/aparicion-teinteresa\/#primaryimage\",\"inLanguage\":\"ca\",\"url\":\"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/steve-jobs-apple.png\",\"contentUrl\":\"http:\/\/www.activede.com\/wordpress\/wp-content\/uploads\/2014\/01\/steve-jobs-apple.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.activede.com\/ca\/aparicion-teinteresa\/#webpage\",\"url\":\"https:\/\/www.activede.com\/ca\/aparicion-teinteresa\/\",\"name\":\"Aparici\u00f3n en \\\"Teinteresa.es\\\" - 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