In 1997, Tecnitoys/Scalextric®/SCX® was established with the main objective of strengthening the well know brand SCX® in Spain, offering its highly innovative technology and its dedication and focus to consumer´s desires. The combination of a powerful brand like SCX and the constant investment in R&D has made it possible to reach 75% of the market share in the slot racing system category in Spain. One of the major assets of the company is the creation of an internal R&D department of professional experts coming from different backgrounds (engineers, designers, marketing consultants) backed up by major universities specialized in the NPD field.

    Our Services

    Active Development offered an ‘innovation scout’ in order to detect new business opportunities. By selecting one specific project, Active Development was responsible for coordinating the product innovation, based on immersing the end user into a new experience. We empowered the project in a turn-key basis: we detected the idea, analyzed the opportunity, created the first operative prototype, and developed the marketing plan for launching the product to the market.


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